Ever wonder how important appearances can be in web design? That’s mostly because we tend to judge a book by its cover. On the web, the cover represents the virtual “card” you present to the world. That card is your website or blog’s logo, the text that surrounds it, and the overall vibe you want to convey about your site. In this article, we will teach you the tricks of making your logo pop off the page.
Make It Stand Out
Your logo is the face of your website. It’s what people come back to time and time again to find out more about you and your company. Having a well designed, eye-catching logo is critical to getting visitors to stick around and read more about your products and services.
So how do you design a logo that pops? The answer is a combination of typeface and color scheme, but that’s not all there is to it. There are a few tried and tested methods you can follow to ensure that your next logo will knock your socks off.
Study The Competition
When it comes to logo design, it’s a good idea to study other companies’ logos and see how they did it. You can do this by searching for the services of a professional design company online and hiring them to do a logo for you. AWeber’s team of experts are skilled at taking a peek into other companies’ designs and picking out the best bits to incorporate into your own.
You can also study the competition directly by looking at the logos of famous brands and seeing what resonates with you and your company. The important thing to keep in mind is that you aren’t limited to just one or two options; there are hundreds of typefaces and color schemes waiting to be discovered. Give it some thought and let your creative juices flow. You’re sure to come up with a unique logo that will make your customers smile too.
Play Around With The Format
Let’s be honest, when it comes to web design there isn’t really “one size fits all.” The same goes for logos. If you’ve been to a logo design website, you’ll know that most companies offer multiple formats including vector, AI, and EPS. In most cases, you’ll get all three with your logo. What does this mean for you, the logo designer? It means that you have the freedom to play around with the format and see how the logo looks in different sizes and with different colors. You don’t need to be limited to just one option.
Keep It Simple
In case you’re wondering, a logo simply refers to the symbol or image that represents a brand or company. Keep your logo simple and clean. If you go over the top by adding fancy fonts or lots of graphical elements, you’ll only end up distracting from the message your logo is trying to get across.
Simplicity is not a bad thing. After all, simpler is often better. When it comes to creating a successful logo, sometimes less is more. The trick is to find the right balance between adding too much and looking messy. If you want, you can always add a small design element to make it pop, but don’t overload it.
The History Of Logos
It’s important to remember that all logos have evolved throughout the years. Sometimes logos have changed completely, while at other times they’ve become completely unrecognizable. This is because companies and brands change and evolve with the times, and their logos reflect that. In order to ensure that your logo will still be relevant many years from now, make sure you keep an eye on current trends as well as the history of your company. One of the best places to start is your company’s website’s history. You can learn a lot from there and uncover the secrets to creating an iconic logo that will linger for years to come.