Most businesses have more than one contact address, and oftentimes, this can be difficult to keep up with. Whether you’re a one-person shop or a large corporation, having multiple business locations is commonplace. Because of this, many businesses turn to email marketing software to help them keep up with their inbox campaigns. AWeber is one such email marketing tool — with nearly 500 million monthly active users worldwide, it’s the world’s #1 app for business email marketing.
While the service does have a fairly simple onboarding process, it also provides incredible flexibility. In this guide, we’ll discuss the various ways in which you can harness the power of AWeber to grow your business.
AWeber is a software-as-a-service (SaaS) provider that, as the name would suggest, focuses on email marketing. What this means is that you don’t need to set up an app on your phone or purchase any hardware to utilize the services. With AWeber, setup is easy and only takes a few minutes. You’ll simply need to provide your email address and select a username and password.
Once this is done, you’ll be presented with a dashboard. From here, you can easily manage your accounts by navigating through various tabs and sub-menus. You can also create new contacts, follow and be followed by potential customers, send email campaigns, and optimize your existing campaigns. Additionally, you can download the AWeber app from your dashboard to send and receive emails on the go.
One of the most significant aspects of AWeber is that, as a SaaS provider, they offer a fantastic multi-user experience (MUX). This means that, although the service is designed for email marketing, you can utilize it to grow your social media accounts, as well. For example, let’s say that you run a photography business and use the service to manage your clients’ Instagram accounts. Your clients can login to their account and, from here, follow the instructions to set up an Instagram account and begin posting content. No need to purchase any expensive photography equipment or hire a professional photographer.
Campaigns & Automation
When you log in to AWeber, you’ll come across a tab that contains your campaigns. These are the email messages you’ve sent out to your contacts. To create a new campaign, simply click on the “+” sign in the top right corner of the dashboard and fill out the form. You’ll then be presented with a menu of different email marketing templates to choose from.
AWeber allows you to automate your marketing efforts by setting specific tasks (such as sending a welcome email after a new contact signs up) and having them executed on a regular basis, such as weekly or monthly cycles. You can also segment your list of contacts into different groups (e.g., customers, past customers, and prospects) and apply unique email marketing strategies to each segment.
Branding & Design
AWeber provides you with all the content you need to effectively brand your campaign. This includes a fully customizable logo, template banners, and icons. You’re also able to select a color scheme, text weight, and font for your campaign’s header, body copy, and button.
Additionally, you have the option to add a call to action (CTA) at the end of your email. For example, if you’re sending an email offering your products or services, you might want to include a CTA to encourage your contacts to take action.
Last but not least, let’s discuss the powerful design tool that AWeber provides. The UI/UX designers at the company put in a lot of effort to ensure that every part of the experience lives up to the highest standards. This means that the dashboard, email templates, and even the contacts themselves look fantastic.
Reporting & Analytics
This section of the app provides you with a wide range of useful and unique reports that you can utilize to monitor the performance of your email marketing efforts. You can generate different kinds of statistical data, such as opens, clicks, and conversions — as well as view traffic on a map.
The best part is that you’re not required to have a PhD in statistics to be able to read and understand these reports. You can actually learn a lot from them regardless of your prior knowledge.
For example, you might want to examine the performance of your email campaigns over the past month to determine which ones were most effective. Alternatively, you can use the analytics tool to track the performance of different social media accounts and determine which platforms (e.g., Twitter, LinkedIn, or Instagram) are most effective for acquiring new customers.
Last but not least, we come to one of the most important aspects of the app: its ability to be customized to fit your needs and business goals. This means that you don’t have to settle for the basic options presented to you at the beginning of the process. With AWeber, you have the power to change almost anything about your email marketing. This includes the type of content you send out (e.g., product recommendations, FAQs, blog posts, or event reminders), the appearance of your emails (e.g., colors, fonts, and layout), and even the way your contacts are displayed (e.g., no display names, first names, last names, or locations).
However, even more significantly, you can use the software to drive marketing automation and adjust your strategy based on the performance of your campaigns. The bottom line is that AWeber is incredibly powerful and flexible — and because of this, it can be difficult to decide where to begin.