It is often said that home is where the heart is. Now, more than ever, people are looking to spend more time with their families, especially since the Covid-19 pandemic caused many travel restrictions and travel budgets to be slashed. So it’s no surprise that more people are turning to the internet and social media to keep in touch with loved ones.
One of the most popular methods of doing this is via emails. If you’re looking to use an email marketing app, you’ve probably heard of Aweber. It’s one of the most popular free email marketing apps available today, and it gets high marks for usability and customer support. With Aweber, you can easily and quickly set up a professional-looking email marketing campaign, and you can even send out automated email messages.
If you’re interested in trying out Aweber, the following will teach you how to use this email marketing tool effectively for your home business.
Set Up Your Account
As with any new service or app you try out, the very first thing you’ll need to do is to set up your account. With Aweber, you can choose between a free account and a premium account. While the free account is great for testing the service out, the premium account gives you more functionality and removes all the restrictions. So, if you’re looking to use Aweber for serious business, go with the premium account.
After you’ve created an account, you’ll need to verify your email address. You can do this from the dashboard by clicking the link in the confirmation email you receive from Aweber. Once you’ve done this, you’ll be able to login and begin creating your email marketing campaigns.
Choose Between One-click and Automated Campaigns
One of the first things you’ll need to do when creating an email marketing campaign is to decide whether you want to use one-click campaigns or automated campaigns. With a one-click campaign, you’ll need to have a person click on an email link to get started. While this is quick and easy to set up, it doesn’t allow you to track the results of your campaigns very easily. If you’ve ever ran an online store, you’ll know that having customers who’ve opted in to receive emails from you is critical for growing your business.
In contrast, with automated campaigns, you define the rules and the software automatically sends out the emails. This can be a great way to keep track of your email marketing results, as the platform will log all the details about each email it sends out. Plus, you can see the results of your work in real-time.
For most home businesses, one-click campaigns are the way to go. If you’re looking to expand your email marketing reach to more people, automated campaigns are the way to go. Otherwise, for those looking for a quick and easy way to get started, one-click campaigns are the way to go.
Choose The Right Email Template
One of the first things you’ll need to do when setting up your email campaign is to choose the right template. You don’t want to use a basic email template that everyone uses, as you’ll want to customize it with your own logo and colors. So, instead, look for a template that is already designed to fit perfectly with your business. Once you’ve found that perfect email template, you’ll be able to send out professional and attractive emails to your customers.
Set Up The Blast Button
One of the unique features of Aweber is the blast button. This is a button that allows you to instantly trigger a series of emails to be sent out to your subscribers. So, if you’ve ever tried out other email marketing services and had trouble remembering to manually send out the occasional email, the blast button is for you. Simply click the button whenever you think of a new email to be sent out, and a series of emails will be sent out to your subscribers. Plus, you can pause the blast sequence at any time by clicking the button again.
This feature is great for people who are always sending out multiple emails a day. Imagine setting up a series of emails, where each email in the series is sent out automatically after the previous email is sent. You’ll never forget to send the next email in the series because it’ll be waiting for you at the touch of a button. And best of all, you can pause the blast sequence at any time by clicking the button again to end the autoresponder series.
Use Mailchimp To Integrate With Other Services
Another great feature of Aweber that makes it stand out from other email marketing platforms is the integration with Mailchimp. Mailchimp is the leading email marketing platform that allows you to build contacts through their free signup, as well as integrate with other marketing platforms and tools. So, if you’ve tried other email marketing services and found them to be a little difficult to use, give Mailchimp a try. Not only will they make setting up your campaign much easier, but they can also provide you with professional results from a completely free account (with the exception of some features, which will still cost you).
With Aweber, you’ll need to do a little bit of work to get this integration up and running. First, you’ll need to create a custom link to be used with Mailchimp. Once you’ve done this, you’ll be able to set up a simple Mailchimp subscriber list. From there, you can begin sending out emails in your Aweber account, and those emails will be automatically sent to the contacts in your Mailchimp list. So, in other words, you can use Aweber to grow your Mailchimp list, and visa versa.
Avoid Spam Laws By Adding A PGP Key
One of the biggest differences between a free and a premium account on Aweber is the lack of spam on the free account. While the free account can be used for sending out emails to acquaintances, anyone can submit content and the chances of you getting flagged for spam are pretty high. In addition to this, the free account doesn’t offer any features other than basic email functionality, which makes it harder to find suitable content for the emails you send out. To get around this, you can add a PGP key to your account. This is a public key that serves as your digital signature, and it allows others to verify your identity before sending you their product or service. You can find more information about this on the PGP website.
Adding a PGP key is straightforward. From the dashboard, click the gear icon in the top right corner and select Settings. From here, you can fill out the details of your PGP key and upload it as a picture. Don’t worry, the key will not be displayed in the key field, as this is only used for signature verification. Once you’ve uploaded your PGP key, you can select it as the key for your account.
Use A Product Called [email protected]
One of the things that make Aweber so great is that it provides a simple way to keep track of all the emails you send out, as well as a way to pause your autoresponder sequence at any time. But what makes this app so special is the [email protected] button at the end of each email. If you’ve ever tried another email marketing service and found them difficult to use because you couldn’t keep track of all the different messages you’d sent out, or you’d mistakenly sent the same email to multiple contacts, give [email protected] a try. What this app does is allows you to easily create autoresponder sequences where every email in the sequence is tracked and accounted for. So, instead of sending out a quick email to multiple contacts, you can create an entire sequence where every email is accounted for and you can easily find the details about each email you’ve sent out.
As you can see, the above paragraphs went on for quite a while, but not only did they teach you about email marketing with Aweber, they also provided you with a lot of information about the benefits of this software and why you should consider trying it out. Now that you’re equipped with the basics about using Aweber for home, it’s time to get to work. Go forth and send out some emails!