AWeber is one of the most popular email marketing tools around. It was initially built for businesses, but now has a freemium model that allows anyone to use it.
The service has over 1.7 million active subscribers and is known for helping businesses grow and thrive. It’s a tool that many online marketers and business owners rely on to gain traction and find success.
With Themes, a business can completely change the appearance of their email marketing campaigns. With just a few clicks, a marketer can select a theme that suits their needs and then use that to craft an email marketing campaign. Themes allows business of all sizes and locations to have a unique digital experience and engage with their audience more effectively.
What are Themes?
Themes are a collection of design templates that a business can choose from. When a business picks a theme, they’re given a variety of tools to help them engage with their audience. These tools include:
- full color header images
- bold, attractive fonts to use in the body of the email
- call-to-action buttons
- post-click tracking pixels
- and more
Themes is a quick and simple way for a business to stand out from the crowd. When a person opens an email from a company they know and trust, they are more inclined to engage with that brand. Additionally, when a company uses a theme for their email marketing, it shows that they’re trying to be consistent and that they care about design.
Why should you use Themes?
If you’re looking for a simple and cost-effective way to engage with your audience, Themes is a great option. In addition, if you go with the free plan, you get a decent amount of tools to grow your business. You won’t be lacking in any way. If you have a limited budget, then the Personal plan is a great option since you get all the same features as the Professional plan, but you don’t have to pay for so many email templates.
In terms of getting started, the site makes it simple and easy for anyone to get up and running. You don’t need to have a personal email marketing account to use the service. Simply create a professional looking email template in your preferred word processor and then upload it to AWeber. You can also take advantage of the service’s drag and drop functionality to easily rearrange the content within your email templates. This is a handy feature for those who find it more convenient to plan out their emails via a WYSIWYG (What You See Is What You Get) editor rather than a plain text based template.
How do I use Themes?
After you’ve created a professional looking email template, you can begin populating it with your most recent blog posts, latest product offers and engaging subject lines. When a person clicks on a marketing email, they’re taken to a thank you page that displays the content of the email. In terms of engagement, you have a variety of tools at your disposal. You can add calls-to-action buttons, change the background image and color, and add more content to the email.
For those who prefer to plan out their emails via a WYSIWYG (What You See Is What You Get) editor, AWeber offers a variety of design tools to help you get the most out of your content. Simply click on the gear icon within the WYSIWYG to access these features – this includes the ability to add a call-to-action button, add an image or video, and add content such as a quote or a link to additional resources.
What else should you know about Themes?
Along with the ability to connect with AWeber, Themes also gives businesses the option to connect with other marketing platforms including Google Adwords, Bing Ads, and Yelp. When a person clicks on a marketing email from one of these platforms, they’re taken to a thank you page that displays the content of the email, the name of the platform, and a small disclosure about how the content of the email evolved from a social media campaign.
In terms of storage, all the content that you add to the site is saved in the cloud. This means that you don’t need to worry about running out of space on your computer or device. Simply create a new document or click on an email template to access the content.
To give you an idea of how powerful AWeber and Themes can be, here’s a look at a recent marketing email that used the service’s built-in tracking pixels. As a marketer, you can click here to go to the email’s thank you page. When a person clicks this button, they’re taken to a thank you page that displays the content of the email and the name of the business, Alongi, who used this template.
If you have a business that you think warrants using an email marketing service, then AWeber is a great option. Not only do they have a freemium model for everyone, but they also offer a variety of tools to make your life as a marketer easier. Along with the usual features that come with any email marketing service, you can add a call-to-action button, add an image or video, add more content, and track the opens and clicks for any email you send out using this tool.