How to Make a GDPR Confirmation Button in AWeber

The General Data Protection Regulation (GDPR) is a set of rules that come into effect on 25 May 2018. The GDPR gives individuals more control over their personal data and how it is used. If you’re using AWeber to manage your email marketing, you’ll want to familiarise yourself with this important new legislation so you can do your job to the best of your ability.

What is GDPR?

The GDPR is a set of rules that aim to protect individuals’ data privacy and control how companies collect, use, and store data (usually for marketing purposes). The GDPR gives individuals more control over their personal data and how it is used. Under the GDPR, organizations must gain consent from individuals to process their data. In addition, organizations cannot process any data unless there is a “legitimate interest” in doing so (and only then, if the interests of the individual are not harmed).

Organizations that ignore these rules could face serious legal consequences including fines of up to €20 million or 4% of annual global revenue.

Why do I need to know about GDPR?

The GDPR is in effect because numerous data scandals have caused businesses to lose trust in large organizations. The fines that these businesses will now have to pay to data protection regulators are high – often reaching the level of profitability of the company in question. To avoid legal troubles and financial disaster, businesses must now comply with the GDPR.

If you’re a business that collects, processes, or stores data on individuals (e.g., websites that collect email addresses), then you need to be aware of the GDPR and ensure that you’re complying with all of its requirements. Unfortunately, a lot of businesses are unware of the GDPR and how it affects them. If you want to make sure that you’re in compliance with all of its requirements, then this article will help you along the way.

How does the GDPR affect AWeber?

If you’re using AWeber to manage your email marketing, then you need to understand how the GDPR affects you. One of the most significant changes under the GDPR is the inclusion of a “consent” button. In the past, organizations could collect emails from people without asking their explicit consent. However, under the GDPR, organizations must now get explicit consent from individuals before collecting their data.

In AWeber, you’ll see a little consent icon next to all the fields that you’ve populated with data. When a user first signs up for your email list, they’ll see a pop-up asking them to confirm their email address. But once they’ve done that, they won’t see that pop-up again unless they explicitly click on the “I agree” button to continue using your service.

So basically, in the past, people could sign up for your email list without having to confirm their email addresses. In the future, they’ll have to verify it before they can use it. Why is this a problem for email marketers? Because any email address that you have collected without consent will be considered personal data and treated with sensitivity under the GDPR. It’s no longer acceptable to just gather email addresses and not ask for consent first.

What does the GDPR require of me as an email marketer?

The GDPR places a lot of restrictions on businesses that handle personal data. As an email marketer, you’ll want to familiarize yourself with these restrictions so you can do your job to the best of your ability. One of the most significant changes under the GDPR is the inclusion of a “consent” button. In the past, organizations could collect emails from people without asking their explicit consent. But under the GDPR, organizations must now get explicit consent from individuals before collecting their data. In AWeber, you’ll see a little consent icon next to all the fields that you’ve populated with data. When a user first signs up for your email list, they’ll see a pop-up asking them to confirm their email address. But once they’ve done that, they won’t see that pop-up again unless they explicitly click on the “I agree” button to continue using your service.

So basically, in the past, people could sign up for your email list without having to confirm their email addresses. In the future, they’ll have to verify it before they can use it. Why is this a problem for email marketers? Because any email address that you have collected without consent will be considered personal data and treated with sensitivity under the GDPR. It’s no longer acceptable to just gather email addresses and not ask for consent first.

What is AWeber’s stance on GDPR?

AWeber isn’t responsible for ensuring that your business is compliant with the GDPR. However, the company does have a dedicated GDPR team that is available to help you navigate the complexities of the new regulation. If you’d like to get in touch with them, you can do so by emailing support@aweber.com. Alternatively, you can visit their website at www.aweber.com/support/ to learn more about their services.

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