Many email marketing platforms, such as HubSpot, allow you to double opt in an email blast to ensure you receive the highest deliverability possible. But what happens when you reach the maximum number of email subscriptions on your list? You might start receiving spam messages, right? Thankfully, you can remove the extra opt ins without risking your email reputation.
Here’s how you can remove extra opt ins from your HubSpot list:
Update Your Lists With Your New Email
You’d think that after you’ve double opted in an email blast, the person would continue to appear on your list. But, in fact, that’s not the case. When you update your lists, you’re essentially removing them from consideration for future email blasts. You may want to consider doing this on a periodic basis.
Why? Let’s say you send an email to your list on Monday. By Wednesday morning, you’ve received double the usual amount of unsubscribe requests as emails are often delivered in the morning. Not good!
You can either leave those people on your list or remove them (and gain some peace of mind). If you decide to keep them, you might want to consider sending an update with some useful information.
Update Your Platform To Allow For Removals & Opt Ins
The next thing you’ll want to do is update your platform to allow for removals and opt ins. You can use a service like [email protected] to easily import contacts from other platforms like Google and Facebook.
This way, you won’t have to worry about losing anyone on your list because they’ve opted out or been removed by email. It’s important to note that importing contacts from other platforms might result in some duplicates on your list (people with multiple emails). For example, if you have someone on your list with a Gmail and a Hotmail address, those addresses will be imported to your [email protected] account.
Now that you have the tools to remove spam complaints and ensure your email reaches your subscribers, you can continue to grow your email list.