When it comes to email marketing, few firms are as respected as AWeber. With almost fifteen years of experience, they have established themselves as experts in the field. In addition to exceptional services, they offer a web-based dashboard that allows marketers to keep track of all their campaigns from one place. It is, therefore, no surprise that so many businesses turn to them for help.
HubSpot have created a similar product called HubSpot Marketing that aims to make tracking marketing activities as easy as possible. As the name suggests, HubSpot Marketing allows users to quickly and easily set up email campaigns that integrate with other leading marketing platforms such as Google AdWords and Facebook Ads.
However, if you already use AWeber for your email marketing, why not take advantage of all that experience and integrate HubSpot and AWeber to create a comprehensive marketing platform? Fortunately, this is quite an easy task and doesn’t require experienced programmers. In fact, you can use readily available plugins to get the job done in a jiffy.
Step 1: Install The AWeber Plugins For WordPress
If you already use AWeber for email marketing, then you know how important it is to keep your email list up-to-date. That is why you should take the time to install the AWeber WordPress plugin. Before you begin, you should make sure that all your WordPress sites are running the latest version of the software. Then, from the dashboard, click on the Plugins button to reveal a list of all the available plugins.
If you see the AWeber plugin listed in the WordPress menu, click on it to install the app. This will open up a window that asks you to enter your AWeber API key and a name for the plugin. Make sure you keep this name as you’ll need it in a moment. You are not required to use your AWeber API key to use the plugin, but it is highly recommended. Entering the key will enable the plugin to connect to your AWeber account and provide you with relevant information about the users that sign up for your email list.
Step 2: Create A HubSpot Account
If you haven’t created a HubSpot account yet, then you should do so. Once you have one, you can use the dashboard to create a new marketing email campaign. From the list of plugins, click on the HubSpot icon to open the app’s dashboard. In the top right-hand corner of the screen, you will see a cog icon. Click on it to create a new campaign. Name the campaign anything you like and click on the Create button.
On the next page, you will be presented with a short introduction to HubSpot. The overview of the product’s features is succinctly broken down into a simplified version of the five steps to success:
Click on the Explore button to see a detailed list of the platform’s features.
Step 3: Set Up Autoresponder For The New Campaign
As the name suggests, the Autoresponder is where you will set up email campaigns that follow an autoresponder sequence. To create an autoresponder for the new campaign, click on the Autoresponder icon in the top right-hand corner of the dashboard. A pop-up menu will appear that allows you to set up an autoresponder for the currently active email list or create a new one. If you are setting up the autoresponder for the first time, then you should select the New Campaign option. If you have been using AWeber for a while and have an existing email list, then you can select the Active Campaign option.
Once you have chosen the New Campaign option, you will be presented with a form where you can input the details of the autoresponder sequence.
You can input a minimum of 1 sentence to describe the autoresponder sequence and then 2 sentences for the prompt messages. The prompt messages are what users will see when they open your email. Hence, they should match the general tone of your company and brand. In case you are getting confused, here’s a quick example of an autoresponder:
When a user submits a form with their email address in it, they will receive an automated email that briefly explains the steps to getting started. Once they have completed the form, they will be directed to a landing page that provides more information about your product or service.
Step 4: Design The Landing Page For The New Campaign
The landing page is the first thing a potential customer will see when they visit your website. Designing a good-looking and functional landing page is easy with the right tools. To create a stylish and modern landing page, you can use a tool like Elementor or Divi to build out your site. With a landing page, you are not just providing users with information, you are also directing them to a specific action: To get the full product or service, they must click on a button, fill out a form, or (in the case of email marketing) add their email address to a list.
Therefore, they must be able to easily find the information they need without having to search for it or click on a link to get to a separate page. To achieve this, you must ensure that all the necessary details are included in two short paragraphs.
Step 5: Create Simple Workflows For The New Campaign
If you are new to email marketing, then creating workflows can be a little tricky. There are several steps you should take in order to ensure your customers are always contacted when they need to be contacted and that all communications with them are consistent and transparent.
The first step in the workflow process is to assign a clickable link to each communication. For example, if you send out a weekly email newsletter, then you should create a workflow where you click on a link in the email to get to a landing page that contains more information about the product or service you are promoting.
On this page, you can include a brief description of the product or service, images that showcase the features, pricing, and other important information.
The next step in the process is to create a follow-up email campaign after the initial outreach. If you are sending multiple emails over a certain amount of time, then you should consider creating automation scripts. These are small programs that you can insert a link into that will carry out a set task (e.g., follow-up email).
Step 6: Integrate And Test The New Campaign
Now that you have a functioning email campaign, it’s time to integrate it with other platforms. To do this, you will use an app called Constant Contact. With their sophisticated API, you will be able to quickly import contact lists from other platforms and seamlessly integrate them with your existing campaigns. To start testing, you can use the Beta testing tool that comes with your Constant Contact account. This will provide you with a glimpse of how your email conversion rates and bounce rates change when you test out your new campaign.
When you are happy with the results, you can go live with the new campaign.
Constant Contact is a popular choice when it comes to integration because its API is very flexible. You can also get support from the staff via email or phone. Hence, creating a functioning email marketing campaign with AWeber and HubSpot is as simple as 1-2-3.
If you have other platforms you would like to integrate with, then use another email marketing plugin called MailChimp. They have a vast array of integrations that allow you to connect your accounts and automate the sending of emails based on specific triggers or actions. You can use MailChimp’s autoresponder to send out a weekly email with helpful tips on marketing or a generic announcement email to clients that have signed up for your newsletter.