Many companies have adopted email marketing as a tool to engage with customers, prospective customers, and other individuals. Whether you’re a brand looking to expand your social media presence or an individual entrepreneur looking to market your product, service, or blog, you can use email marketing to reach your audience and grow your business.
Email marketing tools are numerous, but not all tools are created equal. Some tools are simply better than others when it comes to certain features, such as ease of use, formatting options, reporting, and integrations.
AWeber is arguably the most popular email marketing tool, with over 500 million monthly active users and over 10 million businesses using the platform. It has a sleek, clean user interface that is both informative and attractive. The service also offers a feature that allows you to send the same email to multiple contacts at one click.
Conversely, InterActiveCorp (IAC) offers a slightly stripped down, basic package that is essentially equivalent to AWeber. While IAC has been around much longer than AWeber and started as a pure email marketing tool, it only recently got a makeover and overhaul.
While the overall look and feel of AWeber and IAC are similar, they each have unique aspects that set them apart. AWeber is a web-based service, so you can access and work on your account from any device, whether it’s your smartphone, tablet, or laptop. It has a fresh, modern look that is ideal for anyone who is active on social media.
In contrast, IAC, which is largely accessed via a web browser, can feel a bit antiquated in comparison to other tools that were designed with mobile users in mind. Because it has been around for so long, IAC still offers the basics: sending and receiving emails, creating campaigns, analyzing data, and following links.
Ease of Use
In terms of ease of use, AWeber and IAC are essentially equivalent. Setting up an account with either company is simple and straightforward, and following the included tutorials, even beginners should have no trouble using either tool. The main difference between the two is how they deal with sending and receiving emails. If you’re already comfortable with email marketing, then using either tool should feel intuitive.
Reporting is critical for any business, whether you’re a brand new business or you’ve been operating for years. With AWeber and IAC, reporting is extremely easy: you can set up automated reports so that you can track opens, clicks, and view email performance over time. The biggest difference between the two is that IAC doesn’t offer all of the same customization options as AWeber. For example, you cannot change the look of your email templates in IAC; you have to use their provided templates. AWeber, however, allows you to fully customize the look of your email marketing.
An area where AWeber really shines is with integrations. The company has integrated with over 160 other services and platforms, whether it’s Zendesk, Slack, Salesforce, or Google Sheets. If you’re already using another service or app and want to connect them with your email marketing, AWeber makes it very easy to do so. AWeber also has an API that allows other developers to create plugins and integrations for the platform.
Overall, the cost to use AWeber is more than reasonable. The basic package is free, and you can sign up for a pro account which gives you access to all of the features. If you’re looking for a simple and reliable tool that can grow with you as your business does, then AWeber is a great choice.
IAC, on the other hand, is less expensive than AWeber overall, however, you have to pay a monthly subscription fee. For new users, that can be a little higher than what you’d pay for AWeber’s basic package.
If you’re looking for an all-in-one solution with a bit more flexibility, then InterActiveCorp is the better choice. It’s been around for longer than AWeber and, in fact, predates Apple’s iMessage by years. Because of that, it has a lot more functionality, and it allows you to do more with your emails. For example, you can add pictures, apply various filters, and change the layout of your emails.
For individuals who are looking to get started with email marketing, AWeber has two distinct plans:
- Basic – $1.95/mo
- Pro – $5.45/mo
These plans give you the basics of sending and receiving emails, creating campaigns, analyzing data, and following links. If you’re looking for a no-frills, barebones plan, then AWeber’s basic plan is perfect for you.
If you’re looking for more features, then you can move to the Pro plan for AWeber. This also comes with a few extras, like mobile-optimized emails, personalized emails, and more.
If you’re looking for a one-stop shop for all your email marketing needs, AWeber is a great choice. It has everything you need for a successful email marketing campaign, including a sleek, easy-to-use interface, automated email templates, and all the features you could want or need. While IAC is a great option for individuals and businesses who need a simple email marketing solution, if you’ve been using other platforms and want a one-stop shop, then AWeber is the better choice.