Aweber is the #1 online marketing platform for businesses worldwide. With offices in California and Texas, the company boasts over 500 employees and receives over 2.5 million downloads every day. It lets you create automated email campaigns with pre-set content and deliverability, or you can opt for a full-service plan and get support from a personable, knowledgeable 24/7 agent.
If you’re thinking about trying out Aweber, this is the essential guide for getting started. We’ll cover the basics of setting up an account, pitching yourself as a brand, and pitching your products or services using emails.
Set Up An Account
One of the first things you’ll need to do is create an account with Aweber. To get started, click the “Sign Up” button at the top of the page, and then complete the short registration form. Don’t worry, you won’t be sharing any personal details with the company, and you can always close the form if you decide later that this is not for you.
While you’re at it, why not create a separate email address for your marketing campaigns? Being able to identify each individual campaign will help you track results and figure out what’s working and what needs to be changed. Remember, you can always “forget” an email address and have Aweber recreate it for you. This way, you won’t get any email alerts from old or dormant accounts.
Create A Brand
A brand is basically everything you need to make an impression on people. It sets you apart from others in your industry, and it helps you stand out in the minds of your customers. When you create a brand, you’ll have the option of using an image or a short code (like “bwwbn”) as your domain, and you can use the.com TLD (Top Level Domain) for free. If you decide later that this is not the best choice for you, you can move your brand to “bvw.tw” or “bvwnetwork.com” for just $15 per year.
Since brands can be so powerful, take the time to build a brand that will make people remember you. Use your name, the name of your company, or a combination of both to create an identity that is only unique to you. Once you’ve got that, it’s time to move on to the next step.
Pitch Yourself As A Brand
One of the most critical things you need to do if you want to become a successful marketer is to figure out who you’re talking to and what you’re offering them. You can start by simply crafting a compelling blurb for your brand. Then, find related articles, videos, or other content that will help establish your expertise. Finally, create a buyer persona and put yourself in their shoes. What would they want, need, or consider important?
After you’ve got all of that, it’s time to move on to the next step.
Create Email Marketing Campaigns
Now that you have a brand and a blurb for your business, it’s time to move on to the fun part: creating email marketing campaigns. First, you’ll want to decide what you’ll use to communicate with your audience. There are tons of free and premium email marketing tools out there, so you don’t need to worry about running out of innovative ideas. Then, choose a tool and get started.
If you decide that you’ll use Aweber, you can click on the “Campaigns” tab located in the top right corner of the screen. Here, you can set up automated email campaigns with pre-set content and deliverability. Or, if you prefer to work with a person, you can opt for a full service plan and get support from a personable, knowledgeable 24/7 agent. If you decide that this is the best option for you, simply continue with the next step.
Choose The Right Email Marketing Platform
Once you’ve got your account set up, it’s time to choose the right email marketing platform. There are tons of free and premium email marketing platforms out there, so you don’t need to worry about running out of ideas for your campaigns. Aweber is the #1 choice for marketers worldwide, and with over 2.5 million downloads every day, it’s clear that many people find success with this versatile tool. You can create automated email campaigns with pre-set content and deliverability, or you can opt for a full-service plan and get support from a personable, knowledgeable 24/7 agent. If you decide that this is the best option for you, simply continue with the next step.
Create Simple But Desirable Content
When it comes to content, a lot of businesses get too fancy trying to impress customers with over-the-top “vogue” type content. While this might work for some brands, it’s not always the best approach. Keep things simple but desirable, and your customers will be grateful. Create content that will keep them coming back for more. If you want to learn more, read our full guide on content marketing.
Another essential part of an email marketing campaign is personalized emails. Customers expect to receive personalized emails, and it gives them a sense of engagement. If you want to create a truly memorable experience for your customers, consider using personalization techniques like autoresponders. Have customers subscribe to a weekly digest email that’s sent out on a Saturday morning. Then, on Mondays, have a brief email follow up that’s personalized for each customer. This way, your customers will feel like they’re interacting with a real person and not a general email response.
If you’d like to learn more, here are a few examples of personalized emails that can be used to inspire you:
Hi [Name], Just wanted to let you know that you’re featured on [website][link]. Thanks!
– Mark, Director of Marketing
Just wanted to let you know that someone you know recommended your product [Name] to me. I ended up buying it, and I’m happy to say that I’m using it and loving it.
– Jane, Customer
Just wanted to let you know that someone you know mentioned your product [Name] in conversation with me today. I found out about it, and I’m thinking about buying it.
– Alice, Customer
Just wanted to let you know that someone you know was discussing your product [Name] with me today. I ended up buying it, and I’m looking forward to trying it out.
– Grace, Customer