I think we can all agree that email was a pretty big deal back in the day. You signed up for a newsletter, and bam – there was a new message in your inbox every day. Nowadays, things are totally different. Newsletters are a thing of the past, and so is email – or is it?
While email may not be what it used to be, there are still plenty of use cases for AWeber, the popular email marketing tool.
Here’s how you can use AWeber like a pro.
Set Up Your Account
Even if you’re just getting started, it’s important to set up your AWeber account correctly. You probably already have an email marketing tool in mind, but it’s worth double checking to make sure you’re choosing the right one. Most importantly, you need to make sure you’re selecting the right email address. This is especially important if you’re sending out automated emails or using any kind of auto responders. Your mailing list needs to match your target audience – if you’re sending out spam, they’re going to unsubscribe soon enough.
Choose The Right Email Template
One of the first things you’ll want to do once you’ve set up your account is to choose an email template. You can use AWeber’s built-in templates, or you can go with one of the popular free themes such as Mad Hippie or Minimal Blog.
Choosing the right email template takes a bit of extra time, but it’s worth it. Why? Well, when your subscribers click on the template’s link and open up the email, it will look exactly like you designed it. If you want to create a memorable first impression, using a unique template is the way to go.
Design Your Email’s Header
If you’re new to email marketing, you may not know which elements of the email make it stand out from the crowd. The answer is the header, i.e. the title and the first few words of the email. If you want to put a memorable spin on your email’s title, you can use Headline Font Awesome to design a unique looking header.
There are plenty of fonts available, so finding the right one for your needs is easy. For instance, if you’re looking for a serif font with a modern twist, you could try Serifon. If you need something more organic and earthy, you could try Alegro, for example.
Avoid Using Big Headlines
It’s never a bad idea to put a bit of a spin on your headlines. After all, you’ve got 100 words or less to grab the reader’s attention – how much can you fit in? Most notably, headlines that are too big or too small can detract from the message of your email. So while you might want to put a bold face on your email’s headline, go for something more modest.
Take Aweber’s email marketing example, for instance. The headline states, “How to Use AWeber Like a Pro.” But the body of the email goes on to suggest that you use the tool in a less conventional way. In particular, it encourages you to “stand out from the crowd” by crafting a clever pitch that will make your audience click through to your actual content.
While it’s tempting to go for a big headline, it’s important not to. After all, you only have 100 words to work with, and they have to follow a certain format to be considered. If you need inspiration, you could take a look at some of the best-performing headlines on Facebook.
Avoid Using Too Many Emojis
It’s always fascinating to see which languages are most commonly used to send texts now. Looking at the Google Trends data for 2019, our own data reveals that English is now used less to communicate than other languages. What’s more, people are less likely to use silly emoticons anymore – instead, they prefer to write a plain text message.
One of the reasons why people are rejecting emojis is that they don’t want to come off as trying too hard – if you need an emoji to make your point, you might be overusing them. If you really feel the need for an emoji, try using the most basic one available – maybe just one, and only when you need it. In case you’re wondering, the most basic emoji right now is the dancing baby.
Curate An Uniqueness Through Content
To put a memorable spin on your email’s title, you can use Headline Font Awesome to design a unique looking header. But the key to a successful email marketing campaign is in the body of the email itself. This is where you should be focusing your efforts – if you want to make sure your subscribers remember you, you need to make sure they read your entire email. What’s more, you can use various tactics to make your message stand out, including incorporating video, infographics, or other compelling material.
One important thing you need to keep in mind is that what you include in the body of your email also determines how the recipient interacts with your message. You don’t want to bombard your readers with a ton of text because you think that’s the best way to get your point across – it might work for shorter emails, but for long ones, you’re better off using a few more traditional methods.
Measure The Results Of Your Efforts
It’s always important to measure the results of your efforts. AWeber’s own suite of analytics let you track the performance of every aspect of your campaign, from the number of people who opened your email to the actions taken by those who interacted with it. For example, did someone click on a point you made or did they just dive straight into the meat of the email? With AWeber, you can find out exactly what worked and what needs to be changed to improve future campaigns.
Measuring the results of your efforts is critical to any campaign. If you can’t track the effectiveness of your marketing efforts, how can you know if you’re on the right track? While it’s important to have a clear vision of what you’re trying to achieve, it’s also important not to get too attached to the numbers. Instead, look at the big picture – if you’ve got lots of open rates but your click-through rate is low, you might want to re-assess your strategy and figure out why. Perhaps you’re just sending emails to the wrong audience.
The key takeaway from this section is that there are many different ways to use AWeber. As long as you’re sending out quality messages with a relevant call to action, you’ll be able to engage your audience and grow your business.