As the name suggests, an AWeber long banner ad is a long version of the standard banner ad that you see on websites and social media platforms. If you are unfamiliar, the basic rule of thumb for banner ads is to keep them short and sweet. Typically, they only need to fit in a rectangle of no more than 600 pixels wide by 100 pixels high (or, if you are using video, no more than 1500 pixels wide by 400 pixels high). Keeping these dimensions in mind will help you create an effective long banner ad that will get your point across to customers without being too flashy or overwhelming.
How does it work?
When someone clicks on a banner ad, usually they will be directed to a landing page or blog post where they can get more information about the product or service that the banner advertised. For the purposes of this guide, we will assume that you are using AWeber to run your campaigns and your landing pages.
Why did you choose AWeber, and what makes it special?
There are several excellent reasons why you might choose AWeber over the other big social media marketing platforms like Facebook and Twitter. First, AWeber is a completely free platform that anyone can use to set up a blog or website. You don’t need to have a large audience to get started with AWeber, which means you can get started easily and cheaply.
Additionally, AWeber offers a variety of very useful tools that can help you grow your blog or website. You can integrate with various software platforms like GetResponse to send automated emails to subscribers or grow your social media following. You can also use the platform to track the performance of your ads and analyze industry trends.
Step one: Create a Google account
Before you begin, you will first need to have a Google account. Why? Creating a Google account will make it much easier to make the most of your new Google Ads and AWeber accounts. In addition, it’s always nice to have a Google account when you’re shopping online. You can keep track of your orders and shipping details more easily, and search for anything with just a few clicks.
To create a Google account, click the button below and then click Create Account.
You will need to add a profile photo for your account. Make sure that you upload a photo that is a horizontal rectangle with a height of 400 pixels and a width of 600 pixels. This is the recommended size for banner ads.
If you are on a mobile device, you might have to adjust the width of the photo to fit the screen. Make sure that the photo is a high quality scan of a government-issued ID. You can find a scanner app for your iPhone or Android device to make the process much easier. If you run into any problems, contact customer support via phone or email.
Step two: Set up a Google Ads account
Once you have a Google account, you can easily set up a Google Ads account. To do this, click the button below and then click Create Ads Account. You will then be directed to a screen where you can add more information about your business.
On this next screen, you will need to give your ads a name (short, catchy, and relevant to your target audience) and choose an ad schedule (whether you want to run ads now or at a later date).
For the purposes of this guide, we will assume that you want to run ads now.
If you are running a small business looking for ways to make more money, you should consider running ads on a pay-per-click basis. You decide how much you want to spend on each click, and you only pay when someone clicks on your ad. You can set up your account with Google Ads in less than five minutes. Once you are set up, you can begin to build your audience.
Pay-per-click advertising is a great choice for new business owners simply trying to make their way. The cost of running ads is usually between $0 and $5 per day, and you get credit whenever someone clicks on your ad. As a new business owner, this might be all you need to get started.
Step three: Create an AWeber account
Once you have a Google Ads account, you can easily create an AWeber account. To do this, click the button below and then click Create Account.
You will need to add a profile photo for your account. Make sure that you upload a photo that is a horizontal rectangle with a height of 400 pixels and a width of 600 pixels. This is the recommended size for banner ads.
If you are on a mobile device, you might have to adjust the width of the photo to fit the screen. Make sure that the photo is a high quality scan of a government-issued ID. You can find a scanner app for your iPhone or Android device to make the process much easier. If you run into any problems, contact customer support via phone or email.
You will then be brought to a screen where you can add more information about your business. You need to provide a brief bio about yourself and your business. Make sure to include some information about your target audience. You should also include the URL of your website or blog (along with your social profiles). Once you have filled out the necessary information, click the button below to proceed.
Step four: Set up automated email campaigns
Did you know that you can automatically send email blasts to people who sign up for your mailing list? That’s right. All you have to do is configure a few email campaigns in your AWeber dashboard, and you can start sending out email blasts instantly.
Why would you want to do this? Well, imagine that you have an email list of a thousand subscribers. You can send them a weekly dose of content about your niche, either via blog posts or videos. You can also use AWeber to send automated follow-ups to people who sign up for your email list. These follow-ups will ask them to take a survey or to buy a product from your online store.
In order to set up automated email campaigns, you will need to navigate to the “Lists” section of your AWeber dashboard. From here, you can select the mailing list you want to use for this purpose.
In addition to setting up automated email campaigns, you can use AWeber to create a series of email messages that you can send to your audience. Think of a splash page or a homepage takeover featuring a video, a blog post, or a combination of both. You can use this option to send out a quick email blast with a link to this content once they subscribe to your mailing list.
Choosing a video to promote on your site can be challenging. To ensure that your video content is engaging and effective, try hosting a video contest where influencers or celebrities come together to judge a group of videos created by small businesses. This is a great way to get different perspectives and to have some fun while developing your video content.
Step five: Build your first pay-per-click campaign
Now that you have a Google Ads account, an AWeber account, and automated email campaigns setup, you can begin to build a pay-per-click (PPC) campaign. Keep in mind: PPC campaigns can be highly effective, but they also can be expensive. You need to set a daily budget and stick to it rigidly. However, with a little bit of planning and research, you can still have a highly successful PPC campaign without too much expense.
Doing some keyword research is essential before you begin any PPC campaign. You can use free tools like Google Adwords Keyword Planner to easily find the keywords and phrases that are most relevant to your product or service. Once you have a small list of keywords that you want to target, you can begin to build a campaign.
AWeber makes it easy to choose a product or service and find the keywords and phrases that people are using to find information about that product or service. From here, you can simply build your ad campaign. You can choose to focus on a single product or service, or you can choose to promote multiple products or services. Whatever you choose, AWeber makes it easy to find the right keywords and phrases to use in your ad campaign.
As you build out your PPC campaign, you must follow the guidelines that Google provides. You will need to run ads that comply with the guidelines, and you will need to be sure that your ads are relevant to a person searching for the keywords that you chose. In doing so, you will ensure that you are meeting the needs of your ideal customers, and you will increase the likelihood of converting them into paying customers.