AWeber is a marketing automation firm that specializes in sending bulk emails. If you’re looking to get started with email marketing, you’ve probably heard of them. The company was founded in 2010 and currently has more than 500,000 users. It is most famous for its freemium model, which is free to try but offers paid tiers with additional features.
MailChimp is another firm in the same market. It’s been around since 2001 and currently has hundreds of thousands of customers. The company offers a basic free plan with limited functionality. But if you want to take your email marketing to the next level, you can upgrade to their premium plan, which costs $199 per month.
The combination of these two tech companies makes for a powerful duo. AWeber is ideal for marketers who want to efficiently send bulk emails to potential customers. MailChimp can help with email marketing strategy, segmenting lists, and analyzing performance.
Why Work With AWeber?
As mentioned above, AWeber is a well-established company in the email marketing sphere. As a result, they have a considerable number of users. This makes it easier for potential customers to find the right tool for their needs. Some of the features that AWeber provides include:
- Bulk Email Sending
- Single and Multipart Email Template Design
- Content Personalization
- Automatic Reply
- Email Campaign Tracking
- And More
On the other hand, MailChimp has established itself as the go-to platform for marketing managers and designers who need a simple, yet effective email tool. The simplicity of the platform and the fact that it’s free make it ideal for marketers who want to get started with email marketing. Some of the features that MailChimp provides include:
- Email List Building
- Bulk Email Sending
- Single and Multipart Email Template Design
- And More
By working with AWeber and MailChimp, you get the best of both worlds. You can use the advanced email marketing features of AWeber to efficiently send bulk emails, and you can use the simplicity of MailChimp to get your message across.
Features Of Both Products
Each product has its perks. Let’s take a look at what they are:
- AWeber: Bulk email sending
- MailChimp: Single and Multipart Email Template Design
- AWeber: Content personalization
- MailChimp: Email Campaign Tracking
- AWeber: Personalized Autoresponder
- MailChimp: List Building
- AWeber: Automated Email
- MailChimp: And More
To put it simply, AWeber is great for sending bulk emails. A popular option for marketers is to use AWeber to drive traffic to special promotions and discounts. Since AWeber is built around bulk emailing, you can use its features like Content Personalization and Automated Reply to create automated email campaigns.
MailChimp is, as the name suggests, a simpler option for designers and marketers who want to create an email template. The software is easy to use and has a decent set of features. In fact, it’s probably the simplest email marketing solution out there. But this doesn’t mean that it doesn’t provide value. One of the things that MailChimp is best at is segmenting and targeting audiences. This is key for anyone who wants to grow their email campaign. With its segmenting features, you can target certain groups of people based on certain interests.
MailChimp also allows you to track the performance of your email campaigns. The reports that it provides are easy to understand and provide a clear picture of how your campaigns are coming along. Plus, you can always export your data in CSV format for further analysis.
Choosing One Or The Other
Nowadays, there’s no reason to pick one over the other. Thanks to the rise of the tech-savvy marketer and the various business apps that provide similar features, you can get the best of both worlds by utilizing the tools that you’re most comfortable with.
For instance, if you have a team that specializes in email marketing and you’ve been using AWeber to build your campaigns, you can migrate all of your email data to MailChimp for easier analysis. You can also utilize the segmenting and targeting features of MailChimp to get the most out of your existing AWeber campaigns.
As for the product itself, if you’re an existing AWeber user, the transition to MailChimp is fairly simple. You’ll need to download the app’s desktop version on your laptop or computer and log in with your AWeber credentials. From there, you can import your data and start using the Email Marketing feature of MailChimp.
If you’re looking to get started with email marketing and you don’t have a budget to spend on expensive software, AWeber is a great option. Their freemium model allows you to try out their software for free but provides more features with their paid tiers. In either case, their customer support is available 7 days a week via phone, email, and live chat.
As a result of the increasing popularity of email marketing, there are numerous email marketing tools available on the market. Some of the top email marketing tools include:
- MailChimp
- AWeber
- ConvertKit
- InfusionSoft
- ElleganceSoft
With so many options, what are you going to do?