AWeber is probably the most popular email marketing platform currently available, boasting over 500 million downloads on Google Play Store and the App Store. The flexibility and power of this service makes it a perfect choice for anyone looking to launch a brand new product or campaign.
If you’re just getting started or are looking for a simple way to grow your email list, you’ve probably considered trying AWeber. The service offers a free plan with all the basic features you need to get started, including email marketing, automated emails, and campaign management. If you want to take your marketing automation to the next level, however, you may need to consider paying for a premium account. This, however, may not be affordable for everyone.
Three Steps to Effective Automation with AWeber
While you have the option of going fully-automated with your email marketing using a tool like HubSpot or Marketo, a fully-automated strategy can quickly evolve into a bloated mess, leaving you more lost than when you started. This is why it’s so important to consider a hybrid approach when launching your email marketing campaign, using a tool like AWeber to build your email list, and then passing the baton to another tool to carry out the rest of the campaign. Let’s walk you through the steps to be followed to ensure your email marketing is both effective and efficient.
Step 1: Build Your Email List
The first step in the automation process is to build your email list. You have two options here: you can either sign up for a free account with AWeber or you can use a tool like MailChimp to implement a free trial, which provides all the functionality you need to grow your email list. For the purposes of this guide, we will be using AWeber.
Choosing a free plan with AWeber means you get the functionality to create and send automated emails to your list without any limitations. You can give your email list a decent shot at becoming highly engaged with content by regularly sending them helpful, value-adding emails. These sorts of emails can be highly effective at drawing in potential subscribers and enticing them to take action, whether that’s signing up for your email list or buying your product.
Step 2: Design Your Email Campaign
The second step in the automation process is to design your email campaign, following the theme and tone of your website. You have two options here – you can either develop a step-by-step campaign, sending out several emails with each one building on the previous one, or you can take the time to plan out the entire sequence of emails and send them all at once. We will be choosing the latter.
Step 3: Automate The Rest
The third and final step in the automation process is to automate the rest of the process, using a tool like HubSpot to take care of all the technicalities, or Marketo to take care of the heavy lifting. Both of these tools are known for taking care of the whole marketing funnel from initial lead generation to retaining and converting that lead into a paying customer. You may need to consider paying for these services, as they can be expensive, even for enterprise level businesses.
If you’re looking for a tool that can help you launch a successful email marketing campaign, AWeber is a perfect choice. The service offers a free plan with all the features you need to get started, including email marketing, automated emails, and campaign management. If you want to take your marketing automation to the next level, however, you may need to consider paying for a premium account. This, however, may not be affordable for everyone.