A powerful tool for online marketers is Aweber. With an integrated shopping cart, email marketing, and live chat, you can run your entire business from one place. And what’s more, the service is completely free.
The popularity of Aweber is understandable. It’s simple to use and offers a lot of functionality. For a business owner, it’s also cost-effective to maintain.
The issue is that not all Aweber users are created equal. Some have had great success with the service, while others have encountered serious glitches. Hopefully, this guide will help you build a better understanding of the strengths and weaknesses of Aweber and allow you to successfully utilize the service for your business.
Features & Functionality
Aweber prides itself on being a complete and fully-functioning marketing platform, and its tagline is “Everything you need in one place.” While the service does include a shopping cart, email marketing, and live chat–the building blocks of any successful website or app—it also offers a lot more than meets the eye. Let’s take a quick look at some of the key features and functionality of Aweber.
As the name implies, the Aweber shopping cart is a place where you can buy products or services that you’ve included in your plan. You can add products from multiple sources, including your own store, to the cart and then continue shopping for new products to add.
You’ve got a choice of two styles of shopping carts. The Classic style is a traditional one used for many years now. It’s simple, straightforward, and effective. The new Style 2—which ships with new installations of Aweber—adds a bit more visual appeal by using striking blue and orange hues. You can also choose to display thumbnail images of the products in your shopping cart. This adds a bit of a retail feel to the experience and helps customers understand the exact products you’re selling better.
With the email marketing feature, you can create automated emails that are sent to your audience based on specific actions or events that occur within your account. For example, you can set up a trigger to send out an email when a product is added to your shopping cart. Or you can set up an email to be sent to your audience every time a new member signs up for your email list. These are just a few of the dozens of possibilities that Aweber offers with its email marketing functionality.
When you’ve got a question or comment about your product, you’ve got a place to go—the live chat feature. Just click the button to open a window where you can speak with a real person from the convenience of your keyboard.
Thanks to its popularity among businesses, Aweber offers a wealth of features and functionality for marketers who want to get things done. And the best part? It’s all free. You don’t need to spend a dime to get started.
Why Some Clients Love Using Aweber, While Others Love Simply Having an Email List
There are a few key differences between having an email list and using Aweber that can help you choose the right tool for the job.
Email Lists Are More Traditional
Even in this day and age, many businesses still rely on email lists to acquire and retain customers. That might be because people find it more convenient to opt-in for marketing emails rather than check social media accounts for updates or visit a website for a pitch.
The fact is that people are used to receiving regular promotional emails from businesses they’ve never heard of. So it goes without saying that many online marketers prefer creating emails and using email lists to advertise their products. That’s not to say that all emails are created equal. Some are simply repackaged advertisements, filled with affiliate links and discount offers. Yogurtland, a dietary supplement company, has somehow morphed into an online store that sells nutrition products. Most folks would never go there just to buy a vitamin C booster or probiotic powder, but they’ve got tons of products in their email marketing blasts, making them look like a trusted health brand.
No Plugins Required
One of the great things about Aweber is that it doesn’t require any special plugins to operate. That means you don’t need to rely on the security of a single browser to use the service. You’ll see the same great results whether you’re using Google Chrome, Safari, or Firefox.
As a business owner or marketer, this is important to you. If you’re worried about the security of your personal data, using a service like Aweber is a great way to avoid any logins or shared credentials.
Customer Support & How To Use The Product
Last but not least, let’s discuss what’s probably the most important difference between having an email list and using Aweber. It’s the customer support, and we’d be remiss not to discuss it first.
When you get a hold of a representative from the customer support team, you’ll notice there’s a big difference in the way they speak and the way they treat you. Whereas a typical chat agent will try to assist you with whatever problem you’ve got, a customer support agent will try to upsell you on additional services you don’t need. Remember, this is a place where you can get extensive and in-demand training if you need it.
The bottom line is that not all agents are created equal, and many companies, including Aweber, provide excellent customer support. Just make sure you know what you’re getting into before you start receiving calls at all hours from people who can’t help you with your current problem but will try to upsell you on premium services you don’t need. Always remember:
If you aren’t paying for the service, then you’re the product.