When it comes to email marketing, getting the right balance between content and promotion is challenging. If you’re looking to grow your email list and be seen as a thought leader in your industry, having a blog that doesn’t drive prospects to your website or social media channels isn’t the way to go about it. And if you’re looking to save money while gaining a steady stream of free leads, building a list of dormant email subscribers is the way to go.
AWeber (formerly known as Actionable) was built with the goal of providing users with the tools they need to build their audience, grow their email list, and increase their revenue. And they certainly succeeded — the platform is now valued at over $1 billion and is used by millions of businesses around the world.
The product is quite simple, yet effective. Once you’ve created your account, you can start using the software to grow your email list. You can insert a call-to-action (CTA) button or link in the body of your emails (what are known as ‘promotions’ in AWeber parlance) and the platform will crawl the web and find similar products or services to recommend to your audience. As a marketer, you can then use the CTA buttons to drive people to your website or social media accounts.
With that in mind, let’s take a closer look at how you can use AWeber to grow your email list and ultimately become a thought leader in your industry.
How to Use AWeber to Grow Your Email List
If you’re looking to grow your email list and be seen as a thought leader in your industry, AWeber is the perfect solution. The platform is completely free, so there’s no cost involved aside from the minimal charge for email storage.
The beauty of AWeber is that it gives users the tools they need to grow their email list and be seen as a thought leader in their industry. It’s a well-rounded solution that incorporates features that will grow your email list, improve the engagement of your audience, and even allow you to save money while gaining a steady stream of free leads.
AWeber is the exclusive owner of the email list created in the platform. This means that you don’t have to worry about your email address being sold to a third party or spammed by marketing emails from brands.
And the best part is that you don’t need to be a tech-savvy person to use AWeber. The platform has been designed to be accessible to all users, which means that even if you’re not comfortable using technology, you can still grow your email list successfully.
Content is King
When you’ve got a product that is essentially ‘cloud-based’ (meaning that your files are stored and maintained on a remote server), the focus of your content strategy should be on growing your email list. After all, those are the people you’ll need to eventually convince to buy your product or service.
Make sure that the content that you create on your blog or website is engaging and useful. According to HubSpot Blogs’ research, the key metrics that determine whether or not a consumer is going to purchase a product or service are as follows:
- User engagement
- Trustworthiness of the brand
- Content marketing (blogging)
- Conversion rate
- Saliency (popularity)
- Leveraging social media platforms
So, to grow your email list and be seen as a thought leader in your industry, make sure that your content is engaging, useful, and cost-effective.
AWeber calls these steps in the growth process ‘Content Curators’. Essentially, being a thought leader in your industry is all about getting other people to talk about you. And one of the best platforms to do that is with content curators. Content curators are individuals or groups of people that are in some way connected to your industry or topic of expertise. They might be authors, journalists, bloggers, or social media influencers. Content curators can help get your name out there and increase the credibility of your brand.
To be seen as a thought leader in your industry, you’ll need to establish yourself as an expert in the field. One of the best ways to do this is with high-quality content that other people are willing to share and cite as evidence of their own expertise.
Build a Community
Getting other people on board with your brand is an important part of becoming a thought leader. To do this, you need to create a community of people that are interested in what you have to say and are willing to engage with you and your content on social media.
When you have a website or blog, you can use various methods (most notably, social media) to let people know that you’ve launched a new blog article or website. One of the simplest ways to do this is by simply sharing it on social media. When you do this, you’re giving your blog article or website a huge boost in visibility because people that are interested in what you’ve got to say will probably stumble upon your content.
Establishing a community on social media is relatively easy. You can use the generic ‘community’ hashtag (#) on all of your posts to let people know that you’re talking about a general topic of interest to a group of people. Let’s say, for example, that you’re a fashion expert that is interested in sharing advice with others on fashion topics. You could create a hashtag for #fashionadvice that you could use on all of your blog posts and other social media platforms to let people know that you’re helping them with style tips.
By establishing yourself as an expert in your industry, you can then start building a community of people that are interested in what you have to say. Once you’ve got this community, you can then use your platform to share quality content that is likely to attract and retain your audience. And with your email list growing steadily, you’ll be able to take this content and use it to convince people to buy your product or service.
This part of the guide will assume that you’ve already got an audience on social media with a following of at least 300 people. If that’s the case, you can use this audience to make some quick money online. Remember: social media is all about earning quick cash. With that in mind, here are five ways that you can make money from a blog or website.
Publishing content regularly is the key to developing a steady stream of income from a blog or website. When people come back time and time again to read your content, it demonstrates that you’re providing value and that they can trust you. And when you can trust and value your audience, they’re much more likely to buy your product or service. Creating content that is useful, unique, and/or entertaining is the best way to earn money from a blog or website — and the best part is that it can be done for free.
If you’ve got a tech-related or expertise-based blog, you can use affiliate marketing to make money from a blog or website. With affiliate marketing, you’ll build links to products and services related to your niche. When someone clicks on a product or service that you’ve linked to, you’ll earn a small commission.
If you decide to use affiliate marketing to make money from a blog or website, pick products and services that you know your audience will value. And don’t worry about being ‘ethical’ or ‘fair’ while picking products. Products related to your niche have a greater chance of converting into sales, so that’s what you should focus on.
You can also use a tool like ClickFunnels to create an online store that sells and captures emails from interested parties. With ClickFunnels, you’ll be able to choose from a variety of store templates to suit your needs. Once you’ve set up your online store, you can then promote it on social media and continue to make money from your blog or website.
Blogs & Websites For Dummies
If you’re new to the world of blogging and want to learn how to create a blog or website from scratch, check out these blogs and websites for dummies. Not only will you learn the basics necessary to get started, but you’ll also discover top-notch advice on becoming a successful blogger in your industry: