AWeber vs Active Campaign: Which Email Marketing Service Should I Choose?

Welcome to the comparison review of AWeber vs Active Campaign!

The email marketing industry is a big one, and there are plenty of services to choose from when you’re looking for a tool to help you grow your email list. AWeber and Active Campaign are amongst the most popular services, and they both offer a variety of features that are suitable for different types of businesses.

But which one is the best? We’re going to compare AWeber and Active Campaign and find out the differences between them so you can decide which one is right for you.

Key Differences Between AWeber And Active Campaign

Before we get into the details, it’s important to highlight a few key differences between AWeber and Active Campaign. First of all, AWeber is a completely free service, while Active Campaign costs money each month. Second, AWeber is more of a generic email marketing tool where you can send a mass email to your entire list (although you can segment your email lists if you want), while Active Campaign is more targeted and bespoke.

On that note, let’s dive into the similarities and differences between these two services.


These two services are similar in that they both allow you to manage lists of email addresses. You can add contacts manually or use a tool to collect emails, and you can opt to have your emails sent to groups or individually. But that’s about the extent of the similarities between AWeber and Active Campaign.

So what exactly do they offer that’s worth considering?

Free For Personal Use

One of the best things about AWeber is that it’s completely free for individual use. You can sign up for a free account and use the platform to its fullest. Plus, you don’t have to pay a cent each month (aside from any unused volume discounts you might be eligible for).

This is excellent news if you’re looking for a free email marketing solution. Not only will you not be limited by the functions of the account, but you won’t be charged a cent each month.

However, this is not to say that AWeber is perfect for everyone. If you’re looking for a fully featured marketing automation solution, then you might want to consider paying a small monthly fee.

Mass Emailing

AWeber simplifies email marketing by offering users the ability to send out a mass email to their entire list. This can be a great option for businesses that need to quickly get the word out about an event or announcement. But you need to be careful about how you use this feature. Check out the AWeber FAQ to learn more.

You can use this feature to send out an automated email immediately after someone subscribes to your list. But you should only do this periodically (at least once or twice per month), as sending out frequent mass emails can become spammy. So use this feature sparingly and ensure you’re not sending out ads with “” in the address bar.

Advanced Features

The advanced features on AWeber are also worth considering. Those who love adding bells and whistles to their mailing lists will appreciate the extra perks this service provides. You can use this section to manually import contacts from CSV files, create email content that is specifically tailored to each recipient, and segment your email lists according to any criteria you choose. (More on this later.)

If you’re looking for a fully featured email marketing solution that also offers a bit of a free trial, then AWeber is a great option. But if you’re looking for something that is more streamlined and less expensive, then you might want to check out Active Campaign.


Now we move onto the differences between AWeber and Active Campaign. First of all, like we mentioned above, AWeber is free for personal use, but you’ll need to pay a small monthly fee if you want to use the service for commercial purposes. Second, and most importantly, Active Campaign has several limitations that you need to be aware of if you plan on using the service. Let’s run through them quickly.

Email Opt-In

One of the most important considerations when choosing an email marketing service is how they deal with subscribers who have not opted in. Most services will simply discard any emails that are being sent to users who haven’t given permission for their emails to be used. (This is a security issue and a major privacy one as well.)

In most cases, you won’t need to worry about this because most services have an “auto-commit” feature that allows you to opt-in to mailing lists as you go. So if you do end up with a significant number of subscribers who haven’t given you permission to email them, you can simply block them and start from scratch.

Contact Import

The contact import on Active Campaign is hit-or-miss. Sometimes it works perfectly, and you’ll be able to quickly and effortlessly import your entire CSV file. But other times, it’ll only import a portion of the contacts, and you’ll have to go back and reimport the rest. (And if you’re using a mac, you might have to install a program like Contact Builder to be able to import contacts from CSV files.)

Apart from the fact that it’s not reliable, the other major downside to this feature is that you have to wait until your contacts are on your own list before you can start using their contact details. So if you’re looking for a quick and easy way to get the information you need, you might want to look elsewhere.

List Segmentation

Another important feature that sets Active Campaign apart from AWeber is the ability to segment your email lists. This is particularly useful if you have multiple email lists (e.g., marketing, sales, and support) and want to send different types of content to each group. (It’d be great to be able to segment your email lists according to interest, behavior, or location, but you have to manually enter this information in order to do so.)

For example, if you have a list of marketing managers who are interested in starting a side project to earn a few extra bucks, you can quickly create a special group for them to receive content from and engage with you more effectively. (This isn’t a perfect solution, but it’s a quick and easy way to engage with your audience and see the results of your efforts without having to track them individually.)

Single-Click Action

Last but not least, we have the single-click action. With AWeber, you can create a single button that, when clicked, will perform an action across multiple platforms (e.g., Twitter, Facebook, and Email). (This feature is very handy.)

Some examples of single-click actions include converting a visitor into a subscriber, unsubscribing someone from a list, or setting a certain time frame for a promotional offer to expire.

If you have a lead magnet that you think would be useful to someone on your list, you can create a single button that will serve as a landing page for them. Just make sure that you create a compelling offer that will draw people to your site (landing page) rather than your email list (where hopefully they’ll subscribe).

So which one should you choose? If you’re looking for a free solution that allows you to mass email your list, then AWeber is the one to go for. But if you’re looking for a solution that is more tailored to your specific needs and won’t cost you a cent each month, then it’s time to consider Active Campaign.

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