Many businesses and websites utilize Aweber to drive traffic to their websites and gain traction. Despite its popularity, does Aweber work? Let’s dive in and find out.
What is Aweber?
If you’re unfamiliar, Aweber is an email marketing platform that was established in 2012. The company launched with a very specific goal in mind – to create the best possible experience for customers. To do this, they built a product that is streamlined, easy to use, and highly effective.
What types of businesses can benefit from Aweber? Pretty much any business that sells their products or services online. Aweber has a built-in shopping cart that makes adding products to your shopping cart super easy. From there, you can send out automated emails to your contacts to promote your products. If you’re running a clothing store, you can use Aweber to send out email campaigns to attract potential customers to your website.
Features Of Aweber
One of the best parts of Aweber is how easy it is to get started with. All you need to do is create a free account, answer a few questions about your business, and you’re good to go. From there, you can dive into the dashboard and start building your audience. You can set up campaigns and track their progress via the intuitive UI.
Let’s take a quick look at some of the key features of Aweber.
Email Marketing
One of the biggest draws of Aweber is its effective and easy-to-use email marketing platform. If you’re new to email marketing, you might want to consider Aweber. With Aweber, setting up your email marketing is ridiculously easy. As a matter of fact, it’s almost the same as sending out a social media post. You’ll just need to input some details about your business and then you can start creating email campaigns. From there, you can choose a template, and the email will be on its way. You can also take advantage of the platform’s email marketing automation which will ensure you’re always following up with new leads and turning them into paying customers.
Shopping Cart
Another useful feature of Aweber is its shopping cart. The idea behind the cart is to make purchasing products easy for customers. If you’re running a eCommerce store, you can use the shopping cart to display your products and allow customers to easily make purchases. When a customer clicks on an item in the shopping cart, they will be taken to the product’s page on your website where they will be able to make the purchase. As an admin, you have the option to set the price for each product in the shopping cart. Should a customer decide to buy an item that is on sale, they will have to enter a discount code to receive the sale price. When the code is applied, the price displayed will be discounted.
User Interface (UI)
Aweber’s user interface (UI) is one of the best in the industry. It is very simple to use, and the design is eye-catching and engaging. The drag-and-drop functionality is extremely useful for creating email campaigns. You can use this feature to build free forms that allow customers to submit information about your product or service. Alternatively, you can use surveys to gather information about your target audience and use that to guide your content strategy.
Cost
One of the things that make Aweber so special is how affordable it is. The cost to operate a successful account with Aweber is only $19 per month. Many other email marketing platforms cost up to $100 per month.
Demographics
Aweber’s demographic data is also good. With the dashboard, you have access to a wealth of demographics including: country, territory, device, OS, and more.
What types of devices do people use to access the internet? According to Statista, as of 2019:
- 83.9% of U.S. adults use a desktop computer
- 56.8% of U.S. adults use a laptop
- 41% of U.S. adults use a tablet
- 13.5% of U.S. adults use a smartphone
- 3.8% of U.S. adults use a standalone game console (e.g. Xbox)
Scalability
Scalability is another important consideration when choosing an email marketing platform. Does the software allow you to send out massive emails? Can you scale up quickly when you need to? Keep in mind that if you are looking for a tool to rapidly expand your emailing capacity, you may want to consider Aweber’s competitors.
Reliability
Last but not least, let’s discuss reliability. How good is the service? How quickly can you expect your emails to be delivered? Can you rely on the service to deliver the email as promised? Many businesses that utilize Aweber mention that the service is extremely reliable, and it has a very high open rate (i.e. how often people actually click on the email).
Comparison Table
Last but not least, we have our comparison table. Here, we’ll list all the key points of comparison for Aweber. This table will help you decide which email marketing software is right for you.
So, how does Aweber compare to other email marketing platforms? Let’s take a look.
Basic Features
Aweber is the most basic of all the platforms we’ll be comparing today. Just like WhatsApp, it is a free tool that allows users to send messages to one another. In simple terms, that’s it. From a functionality standpoint, it is slightly less advanced than other platforms but still very useful. This is because, with just a few clicks of the mouse, you can send out an email. It may not have all the fancy features that its competitors have but for the simple use case, it is ideal.
Cost
The cost to use Aweber is very affordable. It is $19/month plus you’ll need to purchase the email list of your dreams. For this cost, you get the core features of an email marketing platform plus you can scale up quickly as needed. If you’re looking for a no-cost option, Aweber is your best bet.
The pricing for Aweber is very transparent and does not require you to sign-up for a free trial before you can see the costs. You’ll know exactly what you’re paying before you make a purchase. The cost per month is also very affordable. As mentioned above, the cost is $19 plus you need to purchase your own email list. It is an ideal no-cost option if you’re looking to get started with email marketing.
User Interface (UI)
The user interface of Aweber is very easy to navigate. Since it is clean and uncluttered, it is very easy to understand and use. The drag-and-drop feature makes creating email campaigns very easy. You can simply click on the button to the right of the table of contents (i.e. main navigation) and then drag and drop email templates, subject lines, and content from the left-hand column (i.e. content area) into the right-hand column (i.e. email preview). From there, you can send out the message.
A major highlight of Aweber’s UI is its ‘hero’ panel on the right side of the page. This is where you’ll find all the key stats and figures about your account as well as the current status of your email campaigns. The dashboard is extremely easy to navigate and is packed with useful information. The size of the email list is indicated on the main dashboard and you can also click on the tab at the top to see the details for a specific campaign.