What Is RSS and How Does It Work? How to Use Google Calendar and Aweber Together

If you’re reading this, I assume you’re either interested in what RSS is or have heard of it. If not, this probably isn’t the article for you. But for those of you who do know what RSS is or have heard of it, keep reading. You might learn something new.

What Is RSS?

Rich Site Summary is a format that allows web content to be repurposed. In other words, the content on a website can be wrapped and presented in different ways. This makes it possible to take existing content and repackage it in ways that are beneficial to you.

One example of an RSS feed is the Weekly Wrap Up post on Growthoid.com. As the name implies, the Weekly Wrap Up is a roundup of the most significant news articles that occurred last week. You can browse the RSS feed and click on the headlines to read the stories. But you can also click on the image to see a larger version of it.

Additionally, you can use RSS to follow content that is relevant to your niche. For example, if you’re a fitness buff, you might want to follow the blogs and websites of prominent fitness professionals. Or if you’re more of a technology buff, you might want to follow the websites of prominent technology professionals. By following these types of RSS feeds, you’ll learn about the most significant news articles and developments in your industry.

How Does RSS Work?

In order to understand how RSS works, it’s important to understand a few key things about the web. First, all web content is public. Anyone can access and read any blog post or website at any time. However, this doesn’t mean that all content is equal. Some content will be better than others. If you learn how to identify high-quality content, you’ll be able to repurpose and distribute this content in a way that is beneficial to you.

Some content will be designed for maximum readability while others will be more text-based. Additionally, some content will be more suitable for Facebook and other social media platforms while others will work better for website or blog use.

With RSS, you aren’t limited to a single platform. You can build a separate RSS feed for each type of content you have. For example, if you maintain a food blog, you might want to create an RSS feed that contains all of the blog posts you’ve published on the subject of food. You can then use a tool like Harvest to collect and collate content from across platforms like your blog, social media, and emails.

Now that you have a good sense of how RSS works, it’s time to discuss how you can use it to improve your marketing efforts.

RSS and Google Calendar

If you’re using Google Calendar, you can take advantage of its built-in RSS functionality. When you create a new calendar item, you’ll have the option of including an RSS feed. Simply add the URL of an RSS feed to the content field and your calendar will start syncing with the contents of the RSS feed.

If you’d like to learn more, you can refer to the Google Calendar FAQ’s or consult the documentation.

RSS and Aweber

Aweber is a marketing automation tool that can be used to track and analyze email marketing campaigns. One of its many useful features is that it supports RSS feeds. When you add an RSS feed to your list, you’ll see the contents of the feed in the main panel of your Aweber account. If you click on the RSS icon, you’ll be able to download an Atom feed (.xml file) which you can use to integrate with third-party apps. For example, if you want to use the Hootsuite app to manage and schedule posts through different channels, you can do so by using the RSS feed from your Aweber account.

Making Sense Of It All

With all this information, it’s worth thinking about how you can make sense of it all. Remember, with RSS, you’re not limited to a single platform. If you want, you can repurpose and distribute content across multiple platforms. But for now, it’s important to understand the basics so you can get the most out of your RSS feeds.

Scroll to Top