In this article, you will discover how to integrate AWeber with Salesforce. AWeber is a popular email marketing platform that allows you to create email campaigns, automate email respondies, and track email performance. It’s a simple drag and drop tool that makes email marketing easy for anyone – even beginners. In addition to helping you integrate AWeber with Salesforce, this guide will walk you through the steps to successfully set up an email campaign on AWeber for your business.
The Pros and Cons of Using AWeber
With the explosion of online marketing and email marketing in particular, a lot of businesses are finding themselves without a strong email marketing solution. AWeber fills that gap perfectly. Here are some of the pros and cons of using AWeber.
- Simple and easy to use
- Many Add-Ons available
- Native mobile application
- CMS (Content Management System)
- Social media integration
- E-commerce integration
- Free trial with limited features
- No Outlook support
- No web hosting or domain availability
- Cannot send bulk emails
Why Should You Integrate AWeber With Salesforce?
As the name would suggest, AWeber is a tool specifically designed to integrate with Salesforce. You can use the platform to quickly set up email marketing campaigns on the fly. The best part is that it’s extremely easy to use – even non-technical users will be able to set up their first email marketing campaign within minutes.
A few clicks and you’ll have everything you need to get started – including creating a signup form or landing page for your marketing campaign. From there, you can either choose to send out broadcast emails or use one of AWeber’s pre-made email templates to send out a series of carefully-curated emails to your contacts.
This is especially useful if you’re a business owner who is too hectic to keep track of all the little details regarding your marketing campaign. AWeber takes care of the technical details so that you can focus on what’s important to you – growing your business.
Why Should You Integrate Hootsuite With Salesforce?
Hootsuite is a popular social media management platform commonly used by businesses and brands to engage with their audience across multiple platforms. Its main function is to aggregate different social platforms into one – allowing you to keep track of all your content and engage with your audience regardless of whether they are on Facebook, Twitter, Instagram, or YouTube.
The best part about Hootsuite is that it doesn’t require a lot of technical knowledge to use. Even non-tech-savvy individuals can get up and running with the platform in no time.
This makes it extremely accessible for smaller businesses who may not have the resources available to spend a considerable amount of time learning complex marketing technologies.
How To Integrate AWeber With Salesforce
To begin with, you will need two things: a Salesforce organization and an AWeber account.
The first step is to head over to the Salesforce organization you wish to integrate with and login with your Salesforce credentials. Once you’re logged in, you will see a tab at the top of the page titled, “E-mails”. Click on this tab to continue to the next step of the process.
As you can see in the image above, the E-mails page provides you with the ability to create email campaigns, design and send out professional-looking emails, and track the results of your email marketing efforts. From here, you can either choose to continue creating new email campaigns (which is quick and easy if you’re just getting started) or you can choose to activate an existing email marketing campaign you’ve already built on AWeber (which is what we’ll cover next).
To get started with your email marketing campaign on AWeber, click on the “Create an email marketing campaign” button at the top of the page. This will bring you to a new page where you can enter the required information for your email mass send.
As you can see above, the first thing you need to do is enter a name for your email marketing campaign. You can choose to enter a short description or long description for your email marketing campaign, select a template for your campaign, and select either a custom or canned subject line. You can also choose to include a signup form (which we’ll discuss in more detail below).
Once you’ve completed the information on this page, click on the green “Create” button at the top of the page to continue.
The Signup Form
Another useful tool you can use to gain more traction with your marketing campaign is a signup form. AWeber makes it easy for you to gather emails to send out in your marketing blasts by providing you with a signup form right on the homepage. This form can be used to collect emails from interested customers for you to send out customized emails to later on in the process.
As you can see above, the signup form provided by AWeber is very basic and straightforward – simply providing you with a place for interested customers to enter their email address and select a preferred method of contact.
However, you can make it much more sophisticated by adding a bit more personalization. You can see above that the signup form allows you to add a custom greeting, select a different language, and even add an image to the form.
Another incredibly useful tool provided by AWeber is the ability to broadcast email messages. This is an email marketing strategy where you send a single mass email to several contacts at once. With broadcast email, you can choose to send the email from your own email address or from the address of a specified email account.
As you can see above, the broadcast email function provided by AWeber is quite simple – you just need to enter the email address of the recipients and the email content you wish to send out. You can choose to send the email immediately or schedule it to go out at a later date. Once you’ve entered the information and clicked on the green “Send” button, the email will be broadcast to your contacts. Hopefully, they will find the information useful and will click on the link you provided in the email to visit your site or download your app.
Automated Email Response
AWeber provides you with the ability to create automated email responses. As the name would suggest, these are replies to emails you’ve previously received. They can be used in a number of situations, such as introducing new products or services, or simply thanking recipients for their previous business.
The best part about automated email responses is that they can be used to save you time. Instead of having to draft a personal reply to each of your contacts, automated email responses allow you to quickly craft a response that will be sent to all your contacts at once. You can also choose to send the email from your own email account or from the account of a specified contact.
As you can see above, the automated email response feature provided by AWeber is also quite basic – you just need to enter the email address of the recipient and the content you wish to send out to them. Clicking on the green “Send” button will initiate the automated email response, which will be sent out to your contact as soon as you click on the Send button.
Track Email Performance
Last but not least, we have the track email performance feature. This feature allows you to see how well your email marketing efforts are doing. As a business owner, you may want to check in from time to time to see how effective your current marketing campaign is. The best part is that you can do this from the convenience of your Salesforce dashboard.
Simply click on the “E-mails” tab at the top of the page to bring you to the E-mails page. This is where you will see a detailed report regarding the results of your email marketing activity. You can either choose to download and read the report in Excel or to simply scroll down to the bottom to see the click-throughs, conversions, and unsubscribes for the previous month. From here, you can check the details of your most recent email campaign and make any necessary revisions.