Last year I Was contacted by a woman named Cindy who claimed to be offering a free trial of AWeber, an email marketing service. I wasn’t really sure what an email marketing service was and, to be honest, I wasn’t really sure how I’d use one. So I gave it a try and, to my surprise, found that it’s actually a pretty cool feature!
To my delight, Cindy was kind enough to offer me a full review of AWeber and, in the process, helped me to better understand what it is that this service offers. In this article, you’ll learn more about AWeber, including whether or not it’s a scam and what features you should expect to experience as a user.
Everything You Should Know About AWeber
AWeber is an email marketing service that was designed to be simple to use for anybody who’s done any kind of marketing before. The idea is that you’ll use the service to collect emails that match a certain profile (based on how you set things up) and then you can use those emails to send out marketing emails. It’s a simple concept, but one that has the potential to grow with each new update that the company releases.
One of the major differences between AWeber and other email marketing services is that the company behind it, Eloqua, provides all of the software as a service, which means that you don’t need to worry about downloading anything or setting up complicated systems to use the service. You just need to sign up and start sending out emails immediately (bonus points if you use the right email template).
Another advantage of the service is that it provides you with a ready-made email list that you can use to send out your emails. So, instead of having to start from scratch and develop an email list (which can take a considerable amount of time), you can use AWeber and start collecting emails straight away. When you sign up for the service, they give you a free 30-day trial and, after that, you can choose between paying monthly or annually for service.
Features Of AWeber
One of the things I really like about AWeber is how user-friendly it is. It doesn’t try to hide any of the complexities of email marketing from its users. In fact, the application makes it really easy to understand even for somebody who’s never done any kind of marketing before. Let’s take a look at some of the features that the service has to offer:
Pricing
The best thing about AWeber is that each plan comes with a free trial, so you can test it out without having to pay a penny. After the trial ends, you have two choices when it comes to paying for the service. You can pay either monthly or annually. I would recommend the former, as it can be cheaper than the latter. You’ll be able to use the money you save to grow your business.
AWeber Free
If you’re looking for a free email marketing tool, then AWeber is the clear choice. While the application does have a paid version, the company has made the smart decision to offer a free version instead. Why? Because having a free tool is a great way to attract potential customers and make them aware of your product or service. When somebody is interested in your product, they’re usually also interested in exploring your website and learning more about what you offer. Having a free option is a great way to do that. If somebody is looking for a free tool and finds your website, it’s likely that they’ll become a customer due to your slick branding and compelling copy.
Email Sequences
One of the things I love about AWeber is that the application allows you to create email sequences, which I’m sure many of you have heard of before. Essentially, an email sequence is a series of emails that you can send out to your audience, one after the other. The tool makes it easy to create and plan out your sequences, which is great for somebody who’s new to the world of email marketing. You can also use the sequences to create automated emails, which will send out automatically as soon as you hit the send button. Another great feature about the email sequences is that the company behind AWeber (Eloqua) offers a money-back guarantee if you meet the right conditions. That means you can try out the tool risk-free.
Branding
I think branding is really important when it comes to attracting potential customers. One of the major differences between AWeber and other email marketing apps is that it doesn’t try to hide its identity as an email marketing tool. The application boasts about being the best email marketing tool around, so you know exactly what you’re getting into. In my opinion, that’s a great place to be, because it means that you can utilize branding to your advantage. If somebody is interested in your product or service, they’re usually also interested in exploring what else you have to offer, which is why I think brand positioning is so critical. So, in a way, using branding to your advantage is one of the best things you can do for your business, because it makes your product and service stand out among the rest.
Unlimited Contact Lists
One of the things I love about AWeber is that the application allows you to build as many contact lists as you need. So, if you run a business and you want to reach out to past customers, present customers, and even potential customers, you can do so with ease. The best part is that you can add contacts to your lists as often as you like. So, if you’ve got a list of email addresses for people who liked your product and you want to send out a series of emails to introduce yourself and your business, you can do so effortlessly. The application makes it easy to create as many contact lists as you need and send out mass emails to promote your product or service.
Importing External Data
Many businesses use data to track the success of their campaigns. AWeber makes it easy for you to keep track of the data, so you can see how many people opened your emails (known as click-throughs) and whether or not they took some kind of action (like making a purchase or signing up for your newsletter). If you’ve ever used Google Analytics or similar services, you’ll be able to easily import your external data into AWeber.
Overall, I think that AWeber is a great tool for anybody who’s interested in trying out email marketing or who’s looking for a simple to use email tool. The company behind it (Eloqua) seems to be doing everything they can to ensure that their tool is as user-friendly as possible and that it offers the most benefits to their users. From what I’ve seen so far, it seems like they’re doing a great job, which is why I think it’s worth checking out.