Aweber Send Campaign Now | How to Easily Send Your Email Marketing Campaign to AWeber

If you’re new to email marketing, you might not know where to begin. After all, the whole point of an email campaign is to gain exposure and gain subscribers. And that means you’ll have to spend a lot of time creating compelling content to keep them coming back for more. With so much competition online, it can be hard to stand out from the crowd. But if you want to really make an impact you need to take some time to understand AWeber. And more importantly you need to understand how to use their platform to it’s full potential.

Setting Up Your Account

When you set up your account with AWeber you’ll be asked to create a brand for your business. This is your identity, so make sure you choose a name that will make people connect with you. Now is also the perfect time to think about the logo for your business, your email marketing campaign, and your social media accounts. AWeber will assist you with creating some great marketing materials. When you’re ready to test out your new identity, simply send an email to hello@aweber.com with the link to your website.

Creating Your First Marketing Email

Once you’ve gotten confirmation from AWeber that you’ve set up a brand and you’ve launched your site, it’s time to start creating your first marketing email. To get started, click the little black “Get Started” button located at the top of your Home page. This will send you to your Marketing dashboard. From here you can easily find and download the templates you need to get started immediately. If you’re a blogger, you can use the templates that came with your blog to create compelling content that will encourage your audience to subscribe.

Growing Your Audience Using Email Marketing

Now that you have an initial audience on your blog, it’s time to start expanding your reach. One of the best ways to do this is through email marketing campaigns. Simply log into your AWeber account and click the “Campaigns” button. From here you can find a list of all your existing content, which is what your audience has already consumed. This is also the perfect place to find inspiration for your next email marketing campaign.

If you click on the “Create New Campaign” button you’ll be brought to a form where you can enter the details for your newest email marketing campaign. Make sure you enter a compelling subject line and put the focus on the call-to-action (CTA) at the end of your email. For example, if you’re selling a product and your website contains a lot of information about the product, your email subject line could be “Hot Product: The Future of Technology”.

You can also include a discount code or special offer for your email subscribers.

How to Measure the Success of Your Email Marketing Campaign

Once you have a decent number of subscribers (1,000 for free, 2,500 for paid), it’s time to look back and see how successful you were with your email marketing efforts. To do this, create a Google sheet with a list of all your metrics. In marketing there are lots of metrics that you can track, like:

Open rate (the percentage of people who open your email)
Click-through rate (the percentage of people who click on a link or CTA in your email)
Conversion rate (the percentage of people who completed a specific action, like buying a product or taking a specific action, like signing up for a newsletter)

If you use AWeber’s free version, you can track these metrics through their dashboard. But if you want to really dig into the numbers, you can create spreadsheets that will show you all the details. To get started, click the little black “Get Started” button located at the top of your Home page. This will send you to your Marketing dashboard. From here you can easily find and download the templates you need to get started immediately. If you’re a blogger, you can use the templates that came with your blog to create compelling content that will encourage your audience to subscribe. As you can see, the world of email marketing is very flexible. And with AWeber, it’s easy to get started.

Using AWeber for Other Marketing Tasks

If you’re looking for a one-stop-shop for all your online marketing needs, AWeber has you covered. Not only do they have an email marketing platform, but you can utilize their dashboard for:

Social media marketing (e.g., Facebook, Instagram, Pinterest, etc.)
Search engine optimisation (e.g., SEO, SEM, and SMM)
Content analysis (e.g., analyzing content to determine key words and creating content that will rank well in search)
Website traffic (e.g., getting people to your website and keeping them there)

To get started with social media marketing, simply log into your AWeber account and click the “Campaigns” button. From here you can find a list of all your existing content, which is what your audience has already consumed. This is also the perfect place to find inspiration for your next email marketing campaign.