I want to introduce you to AWeber, the best multi-channel marketing platform for email marketing and outreach. I’m currently using it to send out lots of emails – including some to this blog (I’ll put a plug in later). AWeber is great because it allows me to send out targeted messages to specific groups of people based on their interests. Plus, it’s super easy to use. I recommend it to everyone.
However, sometimes I want to send out a mass email to a group of people. But since I use AWeber for other things, I have to find a way to get around its restrictions. Luckily, AWeber allows you to customize your email content – including the subject line. So, if you need to send a mass email and don’t want to use a tool to create the letter, you can do it manually!
AWeber’s main feature is its auto-fill function. When you enter a recipient’s email address, AWeber will automatically fill in the rest of the email content – including the subject line and message. It’s a time-saving feature that makes sending out emails an easy task. You can’t beat not having to enter email addresses manually. Furthermore, AWeber allows you to import contacts from various platforms like LinkedIn and Gmail, which makes the process of reaching out to potential customers and collaborators easier. You can find more information about how to use auto-fill in the AWeber help pages.
The subject line of your email is the element that makes or breaks your email. It’s the first thing your readers will see when they receive your email. So, take special care in choosing a catchy subject line. Even though your primary goal is to persuade the reader to click on your content, you also want to ensure they remember your email. In order to do that, find a balance between being entertaining and being informative.
You can’t always choose what others write about, but you can always choose your own content. Which is why I always recommend using your own brand when it comes to your email’s subject line. That way, you’re not stuck to one industry or topic. Your subscribers will know exactly what they’re getting into – especially since you’ll be addressing their interests. This is also why I suggest combining both words and numbers to create a memorable subject line. Numbers alone don’t carry as much weight as a word combined with a number. For example: Customer Service – 1634.
The above subject line instantly grabs the attention of any reader. It’s short – yet sweet. There’s no real explanation needed as to what the offer is. It’s simple, but it gets the point across. If you think a little creativity can’t help you, then you’re wrong. It can. Just make sure your email’s subject line isn’t too long and doesn’t contain any unnecessary or flashy elements.
Outlook is the email program that most people use. So, if you want your emails to look the same when they arrive as they do while you’re messaging, then you need to set your preferences correctly. Luckily, Outlook has a built-in feature that lets you preview emails. This feature allows you to quickly see how your email will look like when it is received. You can also choose to have your email appear as it does in your inbox, or you can send it as a pristine copy. The choice is yours.
You might not always want to send a pristine copy of your email. Especially if you’re sending it to a large group of people. In that case, you’ll want to opt for the former – appearing in your inbox as you’ve sent it. Just remember that whenever you do opt to send a different one, you’ll need to go through the process of setting up a new email account. This is especially cumbersome if you’ve grown used to sending out mass emails. You can find out more about outlook’s settings in the help section of the program.
While the subject line is the most important part of the email, the body is also vital. Your body is what gives your email its content. It’s where you’ll put all the information regarding the offer – including pricing and any disclaimers you might need to include. You can’t make this too long or it will break beyond recognition. However, make sure you keep it short and to the point.
If you want to ensure people actually read your email, then you need to make sure they’re interested in your content. One way to do that is by ensuring your email’s body is filled with relevant and engaging content.
If you’ve ever sent an email, then you know it can be difficult to get people to actually read it. You’ve probably experienced the common phenomenon of hitting “send” and never actually opening the email. So, in an attempt to remedy this, many email providers allow you to add a bit of “opacity” to your content.
Opacity is simply the act of hiding text that is not essential to the understanding of the message. So, if you’re including a lot of text in your email’s body, you might want to consider adding a little bit of opacity to it. For example:
“Hello,” “Hey,” “Welcome,” and other similar greetings are great ways to introduce yourself in an email. However, if you’re sending out a follow-up email after you’ve received an email, then you can bet your reader’s eye will immediately catch these words.
You don’t need to eliminate all text from your email’s body; you just need to consider hiding some of it. So, while you can use these words in your email’s body, you might want to consider hiding them in favor of more relevant and engaging text.
Just because you’ve sent out an email doesn’t mean it’s done its job. Especially not if you want people to engage with you on social media or visit your website. To do that, you need to attach additional documents – usually in the form of a PDF or plain text document. But it’s important to keep these attachments clean and uncluttered.
You don’t need to attach files to every email you send out. It depends on the purpose of the email. If you want to follow up with a potential customer after you’ve contacted them via email, then you’ll most likely want to attach a recent business proposal or offer letter. But if you’re trying to get feedback on a product you’ve designed, then you might consider avoiding attachments and using the reply feature.
The above scenario is quite typical. You’ve designed a logo and want to get some feedback on it. So, you send out an email with the logo attached. But, before you know it, 10 other people have submitted their opinions. All of this information can then be compiled and returned to you for revision.
If you absolutely need to send out an attachment, then make sure you clean it up before you send it. It’s quite a common problem for people to end up with hundreds of attachments in their inbox, all of which are eventually deleted. This is because the email clients don’t give you the option of selecting which attachments you want to keep and which you want to delete. So, always consider the option of not sending out any attachments at all. And if you do need to send out attachments, then use a tool like DocuSign. They’re highly rated and trustworthy.
In conclusion, I hope I’ve helped you gain some new knowledge on how to effectively send out a mass email. The above tips should get you quite far, even if you’re new to email marketing. Just remember to keep things simple, yet effective. And if you want to take your email marketing to the next level, then check out AWeber. They’ve got you covered when it comes to all your email marketing needs.