AWeber is the industry standard when it comes to getting inbound marketing emails. With over 10 million users, this email marketing platform is arguably the most popular of its kind. But, as befits any industry standard, there is more than one way to get the most out of AWeber. In this article, we’ll discuss some tricks and shortcuts that will help you get the most from this email marketing service. Let’s get into it.
How to Sign Up For AWeber
As the previous section noted, AWeber is incredibly popular. This is thanks to its intuitive user interface and the fact that it integrates so well with other services. Let’s look at how to get started with AWeber. First, you’ll need to go to the website and click the big blue button to the right of the login form. This will take you to the signup page where you can enter your email address and create a password. If you haven’t used AWeber before, you might be presented with a popup window that asks if you’re sure you want to create an account. Simply click the Yes button to get the account setup process started. Once you’ve created an account, you’ll be brought back to the main dashboard where you can begin exploring the platform. From here, you can access all of AWeber’s features including campaign management, automated email sending, and lead management. Let’s get into each of these areas in greater detail.
Campaign Management
From the main dashboard, you can access all of AWeber’s features via the Campaigns tab. This section provides you with a bird’s eye view of all of your ongoing and recently concluded marketing campaigns. From here, you can edit the settings of a specific campaign or you can create a new one. Let’s first take a quick look at how to create a new campaign. From the Campaigns page, click the New Campaign button to bring up a dialog box where you can enter a campaign name and description. After you’ve entered the required information, click the Create Campaign button to start the process. Once the campaign has been created, you can begin editing the settings. Click the Campaign button to bring up the campaign’s settings page. Here, you can set the campaign’s name, description, and tagline. You can also upload a logo to represent the campaign, set targeting options, and choose whether or not to use dynamic content. Dynamic content provides you with the ability to automatically generate content for your website based on the information gathered from your email list.
Automated Email Sending
If you use AWeber to manage the email campaigns for your blog or website, you’ll want to take advantage of the platform’s automation features. From the main dashboard, click the New Campaign button to bring up a dialog box where you can enter a campaign name and description. After you’ve entered the required information, click the Create Campaign button to start the process. Once the campaign has been created, you can begin configuring the automated emails you’ll send out. The platform’s autoresponder will walk you through the process of setting up automated emails with a detailed walkthrough. Let’s first take a look at how to create a new email campaign. From the Campaigns page, click the New Email Campaign button to bring up a dialog box where you can enter an email subject line, body text, and a design template (if you’re using a WordPress design theme). After you’ve entered the required information, click the Create Email Campaign button to start the process. Once the email has been created, you can begin using it to send out emails to your subscribers. You can use the platform’s email integrations to quickly add subscribers to a mailing list from your WordPress site or blog. Alternatively, you can upload a.csv file with your contact information to have it imported into AWeber. You can then use the platform’s email marketing features to send out mail drops or batch emails to your contacts.
Lead Management
Lead management is a critical element of any inbound marketing strategy. While you’re still learning how to drive traffic to your website and convert them into paying customers, you’ll want to ensure you’re following up with these leads to nurture and grow your business. To this end, you can use AWeber’s lead management features to create leads, assign them to a contact, and follow up with email campaigns. Just to give you an idea of how these features work, let’s first take a look at how to create a new lead. From the main dashboard, click the New Lead button to bring up a dialog box where you can enter your contact information and select a preferred email client. After you’ve entered the required information, click the Create Lead button to start the process. Once the lead has been created, you can begin assigning it to a contact. To do this, click the “+” symbol in the upper right corner of the lead’s row. This will bring up a dialog where you can choose a contact from your address book or enter in a new one. After you’ve selected a contact, click the Save button to complete the task.
As you can see in the example above, AWeber’s lead management features provide you with an overview of all of your leads. From here, you can follow up with email communications, set a status for a lead, add notes to a lead, and export your leads to spreadsheet applications or other tools.
Considering all of the options available in AWeber, it’s quite evident that this is an email marketing service geared toward busy marketers who want to get the most out of their time. In this article, we’ve discussed some tricks and shortcuts that will help you get the most from AWeber.