Ever wonder why your optin form seems to suck all of the good will out of your customers and leave you struggling to gain their business?
You’ve probably noticed that your optin form is probably the single most important form on your website. From the very first interaction a customer has with your brand, whether it’s through your product or service, or your website, they have an opportunity to opt-in and make a purchase or become a lead. If you’ll remember, the optin button is what’s known as a ‘callback’ button. So when a visitor clicks it, they’re automatically subscribed to your email list or form, meaning you have their email address or phone number you can continue to follow up with them.
The issue is that a lot of businesses end up taking this approach to gaining new customers because it’s so easy and so effective. While there’s absolutely nothing wrong with gathering leads and making sales, the key is in the quality of the lead. Meaning, you want to grab as many good leads as possible, not just any leads.
There are several reasons why you might want to consider stopping your optin form from being used to spam my email list or become a junk/spam folder. Let’s take a look.
1. High False Negatives.
The first and most obvious reason why you shouldn’t be spamming your optin form is because it’s against the law. According to the CAN-SPAM Act of 2003, it is illegal to send spam through text messages. So if you’re using your optin form to send out mass mailings, you could get into legal trouble. Even if you don’t intend on sending out unsolicited emails, you might want to consider whether or not you actually need to be doing this.
2. Low Open Rates.
Another problem with blasting your optin form with every bit of content you have is that not a lot of people are going to actually take the time to read all of your boring material. People have a limited attention span and won’t stay engaged with an entire online course, booklet, or FAQ that isn’t relevant to them.
To increase the open rate of your optin form, you can try a few tactics. First, make sure that the content on your forms is relevant and interesting to your target audience. Second, add a call-to-action at the end of each piece of content to guide your visitors to click the subscribe button. Third, you can use ‘intermediate’ copy on your buttons and forms to keep people interested in what you have to say while not making the text too dense that others can’t understand it.
3. Spamming Leads Means You’re Not Following Up With Promotions.
Besides being a pain to manage and having all of those pesky emails in your inbox, spamming your optin form will also prevent you from running any effective promotions or discounts. If someone decides to buy a product or service from your company after being lured in with a large discount, it’s likely that they’ll email you soon after their purchase to thank you for the offer and to let you know they’ve made a purchase. If you haven’t replied to their email in a timely manner, you’ll probably lose their interest and they’ll be searching for another business to engage with.
4. Low Converting Rates.
Even if you do manage to get a few people to opt-in to your mailing list or form, how many of those people are going to turn into paying customers? You’ll have to figure out a way to convince them to buy your product or service, which can be a difficult task. If you want to be able to effectively market your business, you’ll have to find a way to make this conversion happen. There are many reasons why someone might not be interested in buying from your company, so finding out what is keeping them away will help you figure out how to fix this.
Stop Thinking Like A Marketer, Start Thinking Like A Person
When we’re bombarded with information and stimuli every day, it’s easy to become so engrossed in what we’re doing that we don’t stop to think about how we’re coming across to others. But as a business owner, CEO, or marketer, you should be thinking about how others see you and your product or service every day. Especially when there’s a lot of competition in your industry, you want to make sure that no matter what you do, others won’t be able to knock you off of your perch.
To help you figure out how to stop spamming your optin form, we’ve compiled a comprehensive list of everything you need to know about getting started with AWeber. From defining your target audience to understanding landing page mechanics, this article will teach you everything you need to know to get the most out of your marketing with AWeber. So without further ado, here are 15 things you need to know about getting started with AWeber.
1. Define Your Audience.
To properly execute a marketing campaign using AWeber, you need to know who you’re targeting. AWeber makes this extremely easy. Simply navigate to your ‘Settings’ and then click the ‘Manage Audiences’ button. From here, you can either create new audiences or connect with existing ones. If you have a Gmail account, you can connect with your Google email list to form an audience. Or, if you have a Facebook account, you can connect with your fan base to create an audience. Remember: you can only create a maximum of 500,000 email addresses or 500,000 Facebook users for free.
The important thing to keep in mind is that you need to define your audience before you start making any content or running any campaigns. If you don’t have an audience, you can’t run any campaigns because there’s no one to target. You can also create a landing page using AWeber that will then show your potential customers specific products or services you offer. Just remember: if you want to use the landing page to gather email addresses, you’ll need to get explicit consent from individuals before you start sending out any promotional emails.
2. Create An Autoresponder.
Once you’ve gathered an email list or group of fans on Facebook or LinkedIn, you can use AWeber to create an autoresponder series to follow up with your potential customers. To create an autoresponder, navigate to your ‘Settings’ and then click the ‘Automated Messages’ tab. From here, you can select the times you want to receive emails and the automated messages you want to send out. You can also add a welcome message to your autoresponder to make it stand out amongst your other communications with customers. You should use an autoresponder for at least a month before you start to see any significant results.
3. Choose An Email Marketing Platform.
Although there are several reputable email marketing platforms designed for businesses, not a lot of them offer the kind of features and functionality you need to effectively run a marketing campaign. With AWeber, you have the choice of either using their web-based platform or installing their app on your phone. If you decide to go with their web-based platform, you can use a service like MailChimp or HubSpot to manage your email marketing. If you decide to go with their app, you can download several different apps on your phone that will help you manage your email marketing, including Hootsuite and MailChimp.
When choosing an email marketing platform, make sure the service offers the features you need to effectively promote your business and collect emails. If you don’t want to utilize their services, you’ll need to find a tool that offers all of the functionalities you need.
4. Create An Effective Email Marketing Campaign.
To get the most out of your email marketing with AWeber, you need to create a thoughtful, strategic plan. Just like with any other type of marketing, you want to know what’s going to work and what’s not going to work before you get started. To help you figure out the best way to approach your email marketing with AWeber, here are a few things you might want to consider:
a. Build Trust.
One of the best ways to attract potential customers to your business is through content marketing. To create a content marketing plan, start by defining your target audience and creating content based on what they want. It’s important to develop a relationship with your audience because you’re going to be providing them with a lot of value. Meaning, they’re going to be getting something out of it.