The start date is one of the most important dates in your sales funnel. It is the date at which you start collecting lead data, testing marketing programs, and making sales. Ideally, you want to get everything set up and running as soon as possible so you can start making sales as soon as possible. One of the best tools for this job is AWeber. Before we get into how AWeber Start Date Works, let’s take a quick look at what this type of functionality is and why you would want it.
Why Start Dates?
You can segment your list based on the initial engagement of your audience with your content using start dates. This allows you to target specific segments of your audience and engage them with content that is tailored to their interests. While you might want to do this with all of your lists, it is especially effective with your top-level list since you are basically reaching a wide audience and can adjust your content as needed.
For example, you can take a look at the start dates for my top-level AWeber list below and immediately see something quite interesting:
Interests & Behaviors
Looking at the start dates for my main AWeber list reveals some really cool information about the interests of my audience. You can see that my ideal customer is someone who is interested in affiliate marketing, creating a better future, and solving problems. These are all areas that I focus on within my own business. From an email marketing standpoint, you can use this information to further tailor your content to be more effective.
What is even more interesting is that I can see a clear pattern of behavior among my audience. Looking at the start dates for my list, you can see that my audience is largely made up of digital nomads who want to improve their lives. More specifically, they want to be able to have better relationships with the people they care about most and make better connections with others.
Given that I understand my audience’s interests and behaviors, I can more effectively engage with them and provide content that is tailored to their needs. This allows me to build a stronger connection with my audience, increase the odds of them doing business with me, and reduce the amount of time it takes to get them to the point of converting.
Sales & Marketing Collateral
You can also use start dates to help determine what marketing collateral you need to include with your leads. For example, I typically include a set of emails with my leads so they have access to all of my relevant content and can follow whatever path to a purchase they may choose. However, if you have a different process in mind for your leads, you can use this information to determine what other types of marketing material you need to include.
Depending on your industry and the method you use to generate leads, you may want to consider including anything from the digital nomad’s ultimate guide to yacht ownership to your lead magnet. You should include whatever is going to make your potential customer more engaged with your content, whether that is an ebook, whitepaper, or guide. Remember, the goal is to get them to the point of conversion so you can start making sales.
You can even go a step further and use start dates to personalize your content. This way, when a user sees content that is tailored to their interests, they feel as if they are receiving something that is specifically designed just for them.
You can add a layer of personalization by including information about them within the content. For example, I often include a bio about my audience as part of my content. This makes it more engaging and allows me to tailor my content to increase the odds of my audience staying engaged. If you can get users to stay engaged with your content, you can increase your conversion rates, reduce the amount of time it takes to get customers, and build stronger relationships with your customers.
Since start dates are one of the most effective ways of determining the interests of your audience, you should consider using this type of functionality within your own email marketing software. Doing so can help you develop a deeper understanding of your audience and allow you to effectively engage with them. For more information, you can visit this page on AWeber’s website.