Are You Still Sending Double Opt-In to AWeber?

You may have seen me talk about my experience with AWeber and how I recently migrated my lists from there to another service. If you’re curious about what happened, check out my blog post from a few weeks ago, here. If you want to try AWeber, I would recommend setting up a new list with a fresh start. The good news is you can try out their free plan.

Why Should You Avoid the Free Plan?

If you’ve been doing business for a while, you know how important it can be to have a free trial of any new service or product to evaluate its value. But what you may not know is that a lot of the time, the trial plans for various services and products are buried in the terms and conditions. If you read through the small print, you’ll often find that the free trial only lasts for a certain period of time or that you have to commit to purchasing the product or service after your trial period.

With AWeber, it took me a while to find the right spot in their terms and conditions to claim my free trial. Once I did, I immediately went through their training and setup process to get started with my list.

Double Opt-In: What Is It?

A few months ago, AWeber changed the way they send out emails. Instead of putting your email in the body of the email, they made you put it in a separate area called the “opt-in” field. This change made me wonder if they were still sending out double opt-ins. When I first got started with AWeber, I didn’t know what a double opt-in was, but after Googling it, I learned that it’s when an email marketing service contacts you twice to get you to opt-in for their products or services.

When you receive an email with a double opt-in, you’ll see two email boxes with the word “Optin” in the subject line. The first time something like this happens to you, you’ll wonder if you’ve been compromised. After you confirm your email address, you’ll be asked to take the additional step of opting-in for various products or services from the email marketing service. What you should do is hit the unsubscribe button as soon as possible. You can also contact customer support if you want to find out more about why this is happening or if this is a scam. Fortunately, this is an uncommon occurrence and is generally the result of either a mistake on the part of the company or your email provider catching wind of this practice and putting a stop to it.

How To Avoid This In The Future

Since AWeber changed the way they send out emails, this type of thing won’t happen anymore. But if you’re worried about this happening to you, just remember to put your email in the body of the email. Even if you have to do a little bit of research to figure out where to put it, at least this way you’ll know what is going on instead of wondering if you’ve been compromised or if this is some type of scam.

As a marketer, this made me wonder if AWeber is still a viable option for email marketing and whether or not I should continue using my lists there. After spending some time with them and getting familiar with their features, I think the answer is a definite yes. Their email templates are simple but effective, and their deliverability is top-notch. What I didn’t like about them is that you have to manually submit content to your blog before you can start using it to send out emails. There is also no way to segment your lists like you can with some of the other email marketing services.

If you’ve been wondering if AWeber is still a viable option for email marketing, I would recommend giving their free plan a try. At least with the free plan, you won’t have to worry about losing your email list in the event you cancel your subscription.

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