If you’ve been following the personal stylings of Kelsey McPherson on Instagram, you might have noticed that she’s been posting a flurry of stop stickers on her photos. Whether she’s styled a flower crown for a spring wedding or sported an oversized T-shirt and bandana for a summery day out, the 20-year-old fashion influencer has been seen sporting these stickers on photos shared on her social media accounts.
While the stickers are certainly eye-catching, they’re not exactly on trend. In fact, McPherson’s latest trend might be a bit closer to home: She’s stopped using Instagram and is now focusing on her YouTube channel, where she posts daily fashion and lifestyle videos. She’s also opened up a shop on Shopbop, where she sells merchandise featuring her favorite brands such as Balmain, Off-White and Saint Laurent.
If you’re passionate about fashion and want to be fashionably fit, you might consider following McPherson’s lead. But first, it’s important to understand why she decided to “stop” using Instagram in the first place.
Why Did Kelsey McPherson Stop Using Instagram?
The Instagram community is a big one, and it’s definitely become a haven for people who want to share their passions with the world. McPherson is no stranger to social media, having previously used TikTok and a now-defunct blog to share her fashion content. Instagram, however, became a bit more than she bargained for—especially after the platform decided to make a big change to its algorithm (known as #spongeonfeed) which, as the name implies, gives accounts the option to “spontanspontanspontan” (or reach out to potential followers with lots of short, frequent tweets).
As a result of this tweak, accounts that frequently post #sponsored posts (i.e., posts that are paid for) perform better than those that don’t.
It’s an algorithm-based system designed to increase social media engagement, and it worked like gangnam style. According to AdWeek, a global media agency, social media users across all platforms experienced a 13% increase in monthly active users between April 2021 and March 2022.
So, as you might imagine, McPherson didn’t last long on TikTok once she hit that deactivation button. And, while she still uses Instagram (mostly to post photos of her dogs), she’s shifted almost all of her content to her YouTube channel, where she posts about fashion, lifestyle and beauty tips.
How Does YouTube Fit In With Kelsey McPherson’s Style Agenda?
With over 100 million monthly active users and no plans to slow down anytime soon, it’s clear that YouTube is the go-to platform for Gen Z when it comes to sharing and discovering content. And it shows. According to HubSpot Blogs’ research, 20-34-year-olds are now more likely to find advice for personal style issues on social media than they are on traditional news sites (21% versus 18% respectively).
While it’s great to have your own personal style guide, the key is to find the right place for advice. Many people prefer to read an article on a well-known news site rather than look for advice on a social media platform. But as we’ve established, McPherson doesn’t really do things by the book. She’s always looking for ways to reinvent herself and grow her audience, and YouTube is the perfect platform for that.
The Google-owned platform isn’t just appealing to viewers because it’s full of funny dogs and fashion advice. YouTube is home to some of the biggest creators in the world, creating a space where even solo content can flourish.
In fact, according to TikTok’s User Basic, there are currently over 500 million monthly active users on the app, but only 120 million use it daily. While that might not seem like a lot of people, consider that this is a generation that grew up with the internet and have developed their own unique ways of using it. YouTube is the logical place for people like McPherson to be and the app’s growth reflects that—even if it is a bit of a skewed one.
What Will Happen To All Of Kelsey McPherson’s Accounts?
If you’ve been paying attention to Instagram, you might have noticed that McPherson’s accounts have been shutting down one by one. She started by shutting down her Instagram account in early April, and then her TikTok account followed suit (leaving only her Gmail account).
While most platforms will unfollow you if you don’t follow their rules (which, for Instagram, is 10 or more accounts you’ve never followed before), it’s a bit more complicated than that. According to TikTok, your accounts will be terminated if you don’t use the platform’s recommended hashtags or include the keyword “eggplant” in your captions. So, while your Instagram account might be safe for now, your TikTok one won’t be.
If You Want To Be Fashionably Fit, Why Not Follow Kelsey McPherson’s Lead?
Wellness fanatics, rejoice—McPherson has provided us with the perfect solution to getting that beach-ready bod. Simply follow her guidance on how to achieve the perfect bikini this summer and you’ll be able to hit the beach without any regrets.
The influencer’s Instagram account is still active as of this writing, but her daily posts were earlier this month replaced with lifestyle and fashion videos. While it’s unclear whether or not she’ll continue to use Instagram, her YouTube channel is definitely the place to be if you’re passionate about fashion and want to be the best version of yourself.
Thanks to Reddit user u/felixabrewer for the clarification!