There are cases where subscribers unsubscribe to your mailing list after they had agreed to receive your emails. This happens because you are using the same email and you are sending automated emails with the same content to all of them. You may think that you are doing something good for your subscribers by keeping them up to date with all your news and offers – but you may actually be doing more harm than good. There is a better way to keep your subscribers engaged and interested in your brand. Here are some tips on how to achieve that:
Focus On One Email List
You should always have only one email list. Having multiple lists — especially if they are all directed to one email address — can make it difficult to keep track of which one is which. It can also lead to a lot of duplicate content, which isn’t beneficial for your SEO either. When you send out new content to all of the lists, it can also cause some of them to go unmaintained. If you are worried about keeping track of your lists, just set up a new one for every new content that you send out.
Personalise Your Subject Lines
Your subject lines should be concise, but comprehensive enough to catch the attention of your subscribers. Ideally, you should use subject lines that are similar to those that you get in real life. For example, if you are sending out sales emails, you can use the words “Hey, buyer”, “New car”, or “Special offer” in your subject line. The key is to keep things simple and easy to understand. If you want a simple explanation of what all this means, just write down what you want your email to say and then edit it a bit.
Regular Email Communication
Even though you are keeping your email list small, you should still send out regular email communications to your subscribers. According to HubSpot Blogs research, people are more likely to unsubscribe if they haven’t heard from you in a while. To stay relevant and interesting to your subscribers, you should aim to send out at least one email a week. Additionally, it would be beneficial to send out a few emails in the beginning, followed by a few more in the middle, and then end with a couple of newsletters at the end. This will make it easier for people to remain subscribed and engaged.
You should never send out content on a “just in case” basis. Unless you are certain that a customer will love your content, you should always have some content ready to go out. Having content that you can’t use because there isn’t enough time to plan and send it out before the end of the month is a sure way to lose subscribers. You can make special offers only once or twice a year, but you should have content published regularly throughout the year. Since you are a brand that is constantly expanding, having content published consistently is a great way to keep people interested and engaged.
Regular Blog Posting
If you are worried about attracting new subscribers, consider doing something about it. One of the best ways to gain new subscribers is by regularly posting new content and including a little bit of useful information in each blog post. If you want to write about a particular industry or topic, make sure that you are an expert in that field. If you want to write about personal experiences, make sure that you are an expert in that area too. When people see that you are a reliable source of information in your field, they are more likely to subscribe to your mailing list. Regular blogging is a proven way to gain new subscribers and keep them engaged and interested in your content.
Offer Special Discounts
If you want to keep your subscribers engaged and interested in your content, make sure that you offer them some special discounts. Whether it is a discount on your next purchase or an exclusive deal with a local business, make sure that your special offers are something that your subscribers will appreciate. When you give your subscribers something that they want, you will make them more likely to stay subscribed. If you want to create an unsubscribe button on your emails, make sure that it is easy for people to click. Having a special offer that is difficult to find may also encourage them to opt-out.
Create An Unsubscribe Buttons
If you are sending out hundreds of emails a month, it would be wise to set up an unsubscribe button on your emails. If you are worried about people unsubscribing without your permission, just make sure that the unsubscribe button is obvious and easy to find. According to HubSpot Blogs research, people are likely to forget about the unsubscribe button and continue to use the email — even though they are unsubscribed. Your subscribers will likely be grateful for your efforts and may even consider you a trusted brand.
With these tips, you will be able to keep your subscribers more engaged and interested in your brand. Additionally, you will be able to better understand where your brand stands with your audience and what needs to be changed to keep growing.