I was recently asked to compare AWeber to MailChimp and to let you know which one I think you should use. So here we go. Both of these tools are popular and very functional but which one should you choose?
As a marketing tool, AWeber is very versatile and has a lot of great features. You can use it for:
- Lead Generation
- Email Marketing
- Social Marketing
- Campaign Management
- List Management
The good thing about AWeber is that the interface is very simple and accessible. You will not have any problems using it even if you have never done so. As a beginner, I would suggest you try the free version first to get an idea of how it works. Once you are familiar with the basics, you can move to a paid plan.
As with most things in life, there is a tradeoff when it comes to cost. While AWeber is a very affordable solution, you will sacrifice some functionality if you decide to go this route. One important thing to consider is whether you need a free or paid account. While the free account provides you with all the functionality you need, you will not be able to use the advanced features such as landing pages and advanced automation. If you need these features, you can opt for the paid account which provides you with all the functionalities mentioned above as well as support.
Like most things these days, customer support has improved a lot and is now readily available via email. They are usually very responsive and provide you with the help you need in a timely manner. While the level of support varies between the two platforms, AWeber does much better when it comes to support.
Like most platforms today, AWeber is used globally and has a very high user base. Thanks to its popularity, you can find help and support from users who have gone through the same as you. This is a great advantage because you will not have to look for help from strangers as on so many other platforms. If you run into any problems, you can be sure that people will be able to help you.
AWeber vs. MailChimp
So, what exactly does AWeber provide that MailChimp doesn’t? Well, let’s take a look.
The primary differentiator is in the fields of lead generation and email marketing. If you are looking to generate leads or send out email marketing, AWeber is the tool for you. Not only does it offer a free plan with all the basic features you need, but you can also use its standalone API to create your own lead generation and email marketing apps.
Furthermore, AWeber allows you to import contacts from a number of sources including Excel, Facebook, and LinkedIn. This is a great feature because it saves you the time and effort of re-entering your contact details. You no longer have to remember who you’re dealing with because AWeber keeps track of your contacts for you.
While both of these tools are quite popular, it’s still important to do your research before you commit. AWeber provides a lot of great features for free which make it an attractive option to a lot of marketers. However, if you need professional support, you can opt for the paid account which provides you with access to more resources and helps you save time in the long run.