As an email marketer, you know that tested and proven strategies achieve the best results and provide the highest engagement rates. One of the most effective email marketing tools available is AWeber. It’s popularly used with bloggers because of its simple and intuitive interface, which makes it ideal for beginners. If you want to try out a new strategy or want to compare results to previous campaigns, then AWeber is the tool for you.
In this article, we’ll teach you the ins and outs of testing a broadcast email campaign in AWeber. So you can replicate these results for your own campaigns.
Set Up Your Experiment
Before you begin your experiment, you need to set up a test group of subscribers who haven’t opted-in to receive emails from you. Opting in is a crucial step in the process. This way, you can ensure that you’re sending emails to the right audience.
To do this, log into your AWeber account and navigate to the Subscribers area. Here, you can select the Test group from the subscription box in the top-right corner. Type in a name for the group (such as “Email Experiment”) and click Save.
Send Out A Test Message To Your Subscribers
Now that you have a test group ready, you can begin to set up your experimental email campaign. To do this, log into your AWeber account and navigate to the Broadcast area. Here, you’ll find four options: Short Article, Long Article, Podcast, and Events. You can either choose an existing article or create a new one by clicking the “+” button in the top-right corner.
The next thing to do is to choose a template for your message. From the drop-down menu, you have the option of selecting “Article”, “E-book”, “Infographic”, or “Case Study”. While the first three options are great for articles, Case Study is a great choice for a business plan.
Once you’ve selected a template, you can begin typing your message. Make sure to add a call-to-action (CTA) at the end of your email to make it more effective. You should also consider testing different subject lines and body copy for your emails to see which performs best. You can find AWeber’s email templates under the Settings tab in the left-hand column.
When you’ve finished your email, you can click “Preview” to see how it looks. Then, check the “Performance” tab to see the results of your experiment. Here, you’ll find four sections: Open Rates, Click-Through Rates, Conversion Rates, and Demographics.
Open Rates are the percentage of people who’ve opened your email. This is usually measured in response to a broadcast email campaign, because one of the most important things to consider is whether or not your potential audience has clicked on your CTA (call-to-action.)
The Click-Through Rates are the number of people who’ve clicked on your CTA. This is also known as the click-through rate (CTR.)
The Conversion Rates are the number of people who’ve taken some sort of action (such as filling out a form, buying a product, or adding your website to their bookmarks.) After you’ve finished your email, you can check the “Performance” tab to see the results of your experiment.
Optimize Your Campaign
Once you’ve analyzed your results and determined that your email campaign is performing well, you can begin to optimize it. First, you may want to consider testing different headlines and body copy for your message. The more you test, the more you’ll learn. Then, you can begin to segment your audience into different groups and send out targeted messages to each of them.
If you follow the steps above, you’ll be able to run an effective email campaign and grow your business using AWeber.