You may be familiar with AWeber, the email marketing service that gets very high marks for delivering on time and keeping subscribers engaged. If you’re using AWeber to manage your email marketing, you’ll know that it’s a very powerful tool with a lot of great features. One of those features is that it allows you to retrieve an email’s link and list of other links in that email so that you can build a series of emails to nurture the relationship.
Although AWeber is a wonderful tool, it’s not perfect and it has one feature that I find very lacking. That feature is the inability to easily retrieve the URL for an email that you send out from your account. When you’re using AWeber to build your email list, you’ll find it very useful to have direct access to the URLs for all of the emails that you send out. While it’s not essential, it would be nice to be able to access the links in the emails so that I can add them to my website’s email list if I choose to do so.
Fortunately, there’s a simple solution to this problem. All you need is a little bit of code and a few minutes of your time to configure AWeber to work with your Shopify store. In this article, I’ll teach you just that – how to set up AWeber to retrieve your newsletter URLs.
The Basics
First thing first: Make sure that you’ve got AWeber set up to send out newsletters from your Shopify store. You can do this by clicking on the AWeber icon at the top of your Shopify dashboard. Once you do, you’ll be able to configure the service to work with your store. (You can also find this option on the AWeber website.)
When you first log in, you’ll be presented with a brief tutorial on how to use AWeber. At the end of the tutorial, you’ll be asked to confirm your email address. Then, you’ll be ready to begin configuring your store.
Retrieving URLs From Specific Emails
You can use AWeber to send out newsletters and other emails to your customers. While you can use the service to send regular emails, what makes it special is that it allows you to retrieve web links and other identifiers from those emails so that you can add those links to your online store’s email list if you choose to do so. (In addition, if you send out a newsletter, AWeber includes an option for subscribers to sign up for your email list. So, if you do decide to use this feature, you’ll have already gained a foot in the door as far as growing your email list is concerned.)
To retrieve the URLs from one or more specific emails, click on the binoculars icon next to your store’s email address. This will open up a small menu where you can select the emails that you want to examine. When you do, you’ll see a table displaying the web links and other identifiers that AWeber was able to pull from those emails. (You can also find this feature on the AWeber website.)
For example, let’s say that you’re a fashion blogger and you want to build an email list of your fashion-related blog articles. You could create an email with a list of all of your blog articles and their URLs. Then, you could send that email to your customers with a request to sign up for your email list. If they do, you could then use AWeber to add their email addresses to your mailing list.
The great thing about this feature is that it means you’ll always have access to the URLs for your emails. If you ever want to send out a new email or retransmit an old one, you can pull the previous emails’ URLs from your archives to do so. So, if you do decide to send out a new email, you’ll already have a pool of URL names and addresses to draw from.
Adding Your Own Tracking Code To The Emails
If you choose to use AWeber, you have the option of adding a bit of code to the header of the emails that you send out. (This is called “adding a tracking code”.) The great thing about this is that you can then track the opens and clicks of these emails from your own account. (You can also find these options on the AWeber website.) You can use this feature to see what’s engaging your customers and which ones you should focus your attention on. It’s also a good idea to examine the emails that didn’t convert into sales to see what you can learn from those.
Configuring AWeber To Work With Your Shopify Store
When you set up AWeber, you’ll have the option of choosing to use either your store’s or your email’s address for the newsletter signups. (You can also find this option on the AWeber website.) You can use your store’s address if you choose this option. Then, you can configure AWeber to pull orders, refunds, and other important data from your store. (You can also find this option on the AWeber website.)
When you’ve configured AWeber to work with your store, you can test the service by clicking on the blue button next to “Test Email” at the top of your Shopify dashboard. You’ll then receive a test email from AWeber. To ensure that settings are correct and that you’re using the right email address, click on the link in the email to confirm your email address. (Make sure that you write down the email address that you use for the confirmation. It will be important to use the same address going forward.)
If you don’t want to use your store’s address for the newsletter signups, you can use your email’s address instead. (You can find the option to use your email’s address on the AWeber website.) When you do, you can configure AWeber to pull orders, refunds, and other important data from your email rather than your store. So, in the event that you do decide to use your email’s address for the newsletter signups, you can still use AWeber to pull orders, refunds, and other important data from your email.
Summary
Thanks for following along. I hope that you’ve found this tutorial helpful. If you have any questions about setting up AWeber or using it, feel free to leave a comment below. And if you found this article valuable, be sure to check out the rest of the site for more information on Shopify and email marketing in general.