When it comes to marketing, social media has made it much easier to connect with customers and potential buyers. Thanks to platforms like Twitter and Facebook, it’s now possible to have a presence on the web that is much more elaborate and engaging than ever before. However, even with this greater intricacy, there are times when you want to have a more traditional approach to marketing (e.g., print or radio ads). Luckily, there are tools like AWeber that can help you achieve that with email marketing.
The Pros And Cons Of Traditional vs Digital Marketing
One of the primary differences between traditional and digital marketing is the target audience. With traditional marketing, you’re typically trying to reach as many people as possible, whereas with digital marketing, you’re usually dealing with a more select audience. This can be a great way to approach marketing, as you can use platforms like Facebook to target individuals based on their interests, career, hobbies, and even age. With each piece of content you post on social media, you can then measure the effectiveness of your campaign and iterate based on what works and what doesn’t.
Another difference is in the approach. With digital marketing, you’re usually trying to get people to do something (e.g., click an ad, make a purchase, or sign up for your newsletter). With traditional marketing, you usually want to educate or inform the audience about a product or service, and sometimes you’ll even include an offer at the end. However, with the vast majority of consumers discovering content via social media channels these days, infographics have become immensely popular as a way to engage audiences and gain their trust.
Why Use AWeber To Market Your Products & Services?
AWeber has been around for more than 15 years and is one of the more established email marketing platforms out there. With a large number of users and a comprehensive set of features, it’s a great option for any business that wants to get in on email marketing.
Amongst the features available to users are AWeber’s email templates that can be customized and branded, sophisticated autoresponders, email campaigns, and much more. In addition, AWeber has a free tier that provides limited functionality and a low-priced paid service that provides all the features and functionality of the free version plus advanced analytics. These analytics features can be used to track the success of each email campaign and optimize the approach based on what works and what doesn’t.
Features & Overview Of The Platform
If you’re unfamiliar, AWeber is a marketing automation platform that allows users to segment their contacts, run email campaigns, and track the results of those campaigns. Below, you’ll find a brief overview of the features and functionalities of the product.
This feature allows you to separate your contacts into groups and apply tags, such as product or service-related tags, to identify the contacts in specific groups. This allows you to send specific types of messages to specific groups and follow up on those messages with further communications.
For example, you can create separate groups based on whether or not a contact has purchased a product from your company (e.g., ‘Purchasers’ and ‘Non-Purchasers’ groups), or whether or not they downloaded a software application you developed (e.g., ‘Technology Adopters’ and ‘Technology Neutrals’ groups). You can then tailor your messages to fit their needs.
With email marketing, you can take advantage of AWeber’s segmentation capabilities and target contacts with customized messages based on their interests, behavior, and demographics. For example, you can choose to send an email to ‘Purchasers’ that contains a product discount code, while another email goes to ‘Non-Purchasers’ that provides general information about your company.
AWeber allows users to track the results of each campaign and optimize the approach based on what works and what doesn’t. This can be a great way to approach email marketing, as you can measure the success of each campaign and iterate based on what works and what doesn’t.
This feature gives you the tools to create and update content, whether that’s an email blast, newsletter, or brochure. You can use this content as much as you want and even repurpose it in social media posts or text messages.
Your content can be accessed from any device and anywhere at any time, so you can be sure that even if someone is reading or seeing your email blasts in one place, they’re also seeing the same content in another place.
AWeber provides plenty of analytics tools to track the success of your marketing campaigns and adjust your approach based on what works and what doesn’t. This can be great for a business owner or marketer who wants to get more out of their marketing dollars and be sure that their campaigns are delivering the results they’re looking for.
Some of the more popular analytics tools include:
- AWeber Insights
- Email Activity
- Engagement Rates
- Demographic information
- Product Performance
- Sales Performance
- Content Performance
- Bounce Rates
- Website Visits
- Linkedin Shares
- Instagram Followers
- YouTube Views
- Shopping Carts
- Offline Sales
Each of these tools can be accessed through the dashboard, and you can even download a copy of the full Analytics feature to get more insights into how your marketing is doing.
Marketing On The Go
With most of the information on the web available online, it’s now possible to have a presence on social media that is much more elaborate and engaging than ever before. Thanks to apps like Twitter and Facebook, it’s now possible to have a greater reach and to engage with more people than ever before. However, even with this greater intricacy, there are times when you want to have a more traditional approach to marketing (e.g., print or radio ads). Luckily, there are tools like AWeber that can help you achieve that with email marketing.