AWeber vs. ConvertKit: Who’s the Best Email Marketing Platform?

Email marketing is an excellent way to reach out to your audience and keep them engaged with your brand. However, having the right platform to do this is essential, and with multiple options available, choosing the right one can be tricky.

The most popular email marketing platforms are Aweber and ConvertKit. Let’s explore the differences between these two applications and how you can decide which one is the best for your needs.

Features & Functionality

AWeber offers a variety of useful features and functionality for marketers looking to implement campaigns and automate tasks. In addition to the essentials such as sending and receiving emails, creating folders, and analyzing reports, AWeber provides several unique features which you may find helpful. These include sending a mass email to several contacts at once, creating a social media campaign with a single click, and using email as a lead magnet to attract new customers. Additionally, AWeber has a decent mobile app which you can use to manage your account from anywhere.

ConvertKit provides an easy-to-use interface, which is nice for beginners, but its features and functionality are pretty limited. The app doesn’t offer any unique features, and the platform’s greatest strength is in its email templates, which you can use to create compelling email campaigns. Because of its limitations, marketers may want to consider other options such as HubSpot or MailChimp.

Cost

AWeber is one of the more expensive options when it comes to email marketing, costing you around $10 a month plus $3 a month for each additional device used to access the account. However, if you’re looking for a one-stop-shop to take care of all your email needs, AWeber’s price point makes it more attractive.

ConvertKit is free, but be prepared to spend money on expensive tools and premium features such as double opt-ins, video carousels, and advanced segmentation. In addition, you’ll have to pay for any traffic you send to outside websites. So, while ConvertKit may be the best choice for beginners who want to test the waters of email marketing, those who are looking for a more robust solution should consider AWeber.

Interface

AWeber’s interface is extremely simple and easy to use, providing you with a clean and organized dashboard which presents all the information you need in a simple and straightforward manner. The platform’s design is geared toward beginners, with all the buttons and functionality clearly marked and organized. The mobile app’s UI is also attractive and simple to use, displaying all the necessary information you need in a glance.

ConvertKit’s interface is a little more complex than AWeber’s, but not overly so. While the dashboard is easy to use and navigate, the number of options and buttons can be a little daunting for those who are less acquainted with the platform. Regardless, ConvertKit’s interface is still very easy to use and is well designed.

Design

AWeber’s design is clean, simple, and easy on the eyes, providing you with only the information you need without any fluff or unnecessary ornamentation. Additionally, the platform’s design encourages users to navigate quickly and easily to the products and features they need, without any difficulty. The mobile app’s design is also simple yet effective, displaying all the necessary information in an easy-to-use and concise manner.

ConvertKit’s design is a little less structured than AWeber’s, but it is still very easy on the eyes, with a sleek and modern design that is lightweight and pleasant to use. However, like AWeber, the design of the platform’s mobile app is effective and easy to use, providing you with all the necessary information in a glance.

Support

As a general rule, companies which offer a freer environment and more elaborate features tend to have better, attentive customer support. AWeber offers excellent support through their community forum, with knowledgeable members ready to assist you with any query you may have about the platform or its features. In addition, the company offers support through their website and phone number, with online tutorials and phone-based assistance available 24/7. While not always the case, AWeber provides an excellent support experience.

ConvertKit’s support is good as well, with several options available to assist you, including a knowledge base which you can access from within the app. However, like most other parts of the platform, the support available through the application is basic and limited, with no phone support and only email replies from offshore employees. Still, if you’re looking for a robust and feature-rich solution, ConvertKit is one to consider.

Security & Privacy

AWeber’s security and privacy options are easy to use and understand, with you having full control over which third parties you share your data with. Additionally, as a marketer, you have the option of securing your account with a password, 2-factor authentication, or both, allowing you to control access to your account and its contents. Furthermore, you can choose to share anonymized data with AWeber or keep your data private, preventing the platform from identifying you or your contacts.

ConvertKit’s security and privacy options are fairly limited, with you only provided with a single privacy setting allowing you to decide if you want to share information with outside parties or stay private. As a marketer, you don’t have the option of choosing who you share your information with, and the setting is not explained well within the app itself, leaving you with no real idea of how the platform handles your personal data. Still, if you’re running a small business and don’t want to share any personally identifiable information, ConvertKit is an excellent choice as it’s completely free.

Additional Benefits

AWeber is a well-rounded solution, offering you several additional benefits, including:

  • Analytics
  • Coupons
  • Marketing Charts
  • A/B Testing
  • Pricing Tools
  • And More

ConvertKit provides a lot of value as well, offering you the ability to send regular emails to your subscribers, track opens, clicks, and much more, in addition to the necessities of a standard email marketing platform. The benefits of the service include:

  • Actionetics
  • Viral Marketing
  • Lead Magnets
  • And More

When comparing AWeber and ConvertKit, it’s important to keep in mind that they’re both excellent products and offer numerous benefits, depending on your needs. If you’re looking for a free option with a robust feature set, ConvertKit is the clear choice, however, if you’d like something simpler and need quick and easy setup, AWeber is the option to consider.

Customization

The major difference between AWeber and ConvertKit is in regards to the degree of customization each platform offers. As a marketer, you may be used to creating unique materials such as landing pages and sales letters, which may take a considerable amount of effort to implement on your own. Luckily, AWeber provides considerable flexibility when it comes to website design, allowing you to choose from over 150 unique templates to design your site around.

With ConvertKit, this level of customization is limited to the email templates you can use to create compelling campaigns. While it may be tempting to go overboard with designs and animations, you’ll soon find out that the more rudimentary functionality is almost always more effective.

Features

As already mentioned, AWeber offers a variety of features and functions useful for marketers, allowing you to do almost anything you could want within the platform. In addition to the essentials such as sending and receiving emails, creating folders, and analyzing reports, the application allows you to do the following:

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