AWeber vs ConvertKit 2020: The Ultimate Choice for Email Marketing

Do You Need an Email Marketing System?

You may be wondering if you need an email marketing system and whether or not AWeber or ConvertKit is the right platform for you. This article will help you make the right decision by comparing the two email marketing platforms available today.

Why Should You Use AWeber?

If you’re new to email marketing, AWeber is the ideal choice. Not only do they have a free plan that allows you to try out their features without risk, but the platform is also very well-known and trusted within the industry. Even bigger brands and companies, such as Marqeta and Hello Fresh, rely on AWeber to help them communicate with their customers. This trust is a testament to the fact that AWeber has been around for a long time and provide a good service. If you’re looking for a tried and tested solution, then AWeber is the perfect choice.

What About ConvertKit?

On the other hand, if you’re looking for a more modern solution with a fresh new look, then you should check out ConvertKit. Weighing in at only $5 per month, the cost of the service is more affordable. Moreover, the platform offers powerful features that can help you optimize your marketing efforts and measure the results of your campaigns. It also integrates with popular third-party tools, like MailChimp, to make it even easier for you to send out professional emails.

Features That Set Them Apart

One of the distinguishing factors between AWeber and ConvertKit is the design of the application itself. While AWeber relies on good old-school HTML to create their websites and email templates, ConvertKit uses a modern HTML5 approach, which offers users a better user experience. Not only is the template design more engaging, but it also takes less time to load, which means less distraction while you’re trying to get work done. Not only is the load speed faster, but the content layout is also more usable and eye-catching. When someone clicks on a template in AWeber, they’re usually presented with a long list of options, which can be a little overwhelming.

Another important feature to consider is the email templates in AWeber and ConvertKit. Although the idea behind both email marketing platforms is to match the design of the rest of your website, the templates in AWeber can be a little bit plain. In contrast, ConvertKit offers a higher degree of customization, giving you the freedom to create unique looking emails that will engage your audience.

Usability

Last but not least, let’s not forget about the overall usability of the platform. While both AWeber and ConvertKit aim to make their services easy to use for beginners, and in some cases, even veterans, from the marketing world, the overall user experience in ConvertKit is just a little bit more straightforward and to the point. If you’re looking for a solution that’s going to save you a lot of time and effort, then ConvertKit is the right choice.

Which One Should You Choose?

Based on the above, it’s pretty clear that AWeber and ConvertKit are two different solutions aimed at two different types of users. If you’re looking for a tried and tested solution, go with AWeber. On the other hand, if you’re looking for a solution that’s going to save you a lot of time and effort, then ConvertKit is the right choice.

In conclusion, AWeber vs. ConvertKit: which one should you choose? Ultimately, it depends on what you’re looking for. While both offer solutions that are suitable for beginner marketers looking to get started, you’ll have to choose one that’s going to help you achieve your goals and fit your brand.

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