We’ve all seen the commercials and heard the marketing claims – email marketing is a great way to stay connected with your customers and increase sales.
The most common question asked when comparing email marketing platforms like Aweber and GetResponse is: which one is best for my business?
The Comparison
To answer this question, we’ll break down the features and compare Aweber and GetResponse side-by-side. Keep in mind that all plans for both Aweber and GetResponse are available for monthly or yearly payments.
Aweber
Aweber’s basic plan includes the following services:
- Unlimited emails
- Unlimited lists
- Sign-up forms
- Autoresponders
- List management tools
- Email support
Aweber also offers advanced features such as segmentation, analytics, and integration with over 150 third party services.
Pricing for Aweber starts at $19/month for up to 500 subscribers with a $1 charge for each additional subscriber.
GetResponse
GetResponse offers a similar suite of services as Aweber with some additional features. GetResponse’s basic plan includes the following services:
- Unlimited emails
- Unlimited lists
- Sign-up forms
- Autoresponders
- List management tools
- Email support
- Landing page creation
- Analytics and reporting
- Integration with third party services
Pricing for GetResponse starts at $15/month for up to 1,000 subscribers with a $3 charge for each additional subscriber.
The Verdict
Overall, both Aweber and GetResponse are great choices for email marketing. Both offer a full suite of features at a reasonable price. However, Aweber is a better choice for small business owners who need basic features and don’t need to manage a large list of subscribers. GetResponse is a better choice for larger businesses who need additional features such as analytics and landing page creation.
No matter which service you choose, you’ll be able to stay connected with your customers, increase sales, and increase customer engagement.