AWeber vs MailChimp vs AWeber: Who Deserves the Email Marketing Spotlight?

Email marketing is one of the most successful and popular digital marketing channels. According to Market Watch, an email marketing firm, consumers sent an average of 164 email messages per day in January 2020.

If you’re looking to get started with email marketing, you have multiple options. You can use one of the many email marketing software platforms, such as MailChimp, AWeber, or Constant Contact, to create and send emails. However, not all email marketing software is created equal. Some platforms offer more features and integrations than others, which can be both good and bad. Here’s a closer look at the differences between the three email marketing platforms so you can make the right decision for your business.

Features

Before we begin, it’s important to note that no one factor determines the success of an email marketing program. Instead, the success of an email marketing campaign depends on a combination of factors, such as the platform used, content used, and targeting used.

When choosing an email marketing platform, you’ll want to look for a company that offers a variety of features. AWeber, MailChimp, and Constant Contact all offer the basics, such as creating and sending emails and tracking opens and clicks, but differ in several key areas. These key differences are outlined below.

AWeber

AWeber is the #1 email marketing platform used globally and is available for a variety of devices, including smartphones, tablets, and desktops. If you’re a small business owner who is looking to start or expand an email marketing campaign, AWeber could be the right fit for you. Just like MailChimp and Constant Contact, AWeber offers a streamlined, drag-and-drop email builder that’s perfect for quick, easy, and effective campaigns. The best news is that AWeber is incredibly affordable. You can sign up for a free trial and launch a basic campaign for just $4.95 per month.

AWeber is the clear winner when it comes to features. In addition to the email builder, this all-in-one solution offers everything necessary for an effective email marketing campaign, including segmentation, autoresponders, and much more, in a single platform. AWeber is compatible with all major email marketing services, including Gmail and Outlook.com. If you’re looking for a simple and affordable solution that offers all the essential features, AWeber is the clear choice.

MailChimp

MailChimp is the second-most popular email marketing solution, which is no surprise given its features. Similar to AWeber, MailChimp offers a sleek and user-friendly interface for creating and sending emails. However, what makes this software solution unique is its integration with some of the most popular marketing platforms, including Shopify, LeadPages, and WordPress. If you’re looking for a tool that ties into the biggest and most popular platforms out there, MailChimp’s got you covered.

What’s more is that MailChimp offers a variety of customizable templates that you can use to craft an effective email pitch. Plus, its pricing is extremely affordable. You can get started with a free trial and launch a basic email marketing campaign for just $5 per month. If you’re looking for a solution that seamlessly integrates with other platforms and offers an affordable price tag, MailChimp is the obvious choice.

Constant Contact

Constant Contact is the third-most popular email marketing solution, which again, makes sense given its features. As the name implies, Constant Contact offers a robust and feature-rich platform for executing email marketing campaigns. Similar to MailChimp and AWeber, Constant Contact offers a visual drag-and-drop email builder for crafting your emails, as well as a massive library of templates you can use to get inspired. However, where Constant Contact really shines is in its support for various email service providers and tracking tools, such as MailChimp, AWeber, and HubSpot.

What’s more is that it’s completely free for up to 1,000 subscribers with features that go beyond the basic email functionalities. If you’re looking for a tool that can help you find the right tone of voice for your brand, create compelling subject lines, and track the success of your campaigns, Constant Contact is the solution you’re looking for.

Design

Although aesthetics are subjective, the look and feel of an email should be aligned with your brand. Once you’ve found the right template, the colors, fonts, and layout for your email’s contents, you’ll be able to create a more streamlined and professional-looking marketing campaign. The best part is that you don’t have to be a designer to pull off a great-looking email. You just have to be willing to put in the effort.

In general, the three most popular email marketing platforms are AWeber, MailChimp, and Constant Contact. These solutions offer the basic necessities for getting started, as well as the tools necessary to create a professional-looking marketing campaign. If you’re looking to get started with email marketing or are looking for an all-in-one solution, AWeber, MailChimp, and Constant Contact are the clear choice.

Scroll to Top