Email marketing is one of the most popular and effective ways to promote a brand or business. Many companies like AWeber and SendPipe offer platforms that make it easy for anyone to get started with email marketing, however, not all of these tools are created equal and it’s important to understand the differences before you invest in one.
One of the best things about AWeber is that it is extremely beginner friendly. Simply install the plugin for WordPress, log in with your email account, and you’re good to go. If you’ve never done any of this before, you’ll have no trouble getting started with AWeber.
On the opposite end of the spectrum, SendPipe requires a bit more knowledge to get going. First, you’ll need to have a Google account and install their app on your phone. From there, you’ll have to enter your email address and select the plan that works best for you. Once these steps are complete, you can get to work building your email list.
If you’re looking for a simple and streamlined experience, AWeber is the clear choice here. For those who are more tech-savvy and looking for something a bit more hands-on, SendPipe may be the better option.
Not all email marketing software is created equal, and we’re not going to lie, AWeber has some features that make it stand out above the rest. For example, AWeber allows you to segment your list, create automated emails, and send out mass emails with easy-to-use templates.
One of the main advantages of AWeber is that it offers a ton of features for no additional cost. This is in stark contrast to other email platforms where you have to pay for certain features and even then, you have to be careful not to go overboard. For instance, the free version of MailChimp does not offer as many features as AWeber, but it is still considered a great choice for beginners. The list of features are almost identical between the two platforms, but AWeber does have a few extra perks.
If you’re sending emails from your personal email address, your inbox can and will be opened by anyone. To prevent this from happening, you need to use a mail server that is dedicated to sending only you emails from your own domain. Still, even with a dedicated server, there is always the risk of your email being hacked if you aren’t careful enough.
AWeber uses an additional layer of security above your regular SMTP server. When you sign up for the platform, you’ll notice that you are given the option to use an SSL certificate. If you do, all of your transactions on the site will be encrypted, preventing any sort of hijackings. While it is an extra step to obtain and install the certificate, it is definitely worth it if you’re looking for a more secure connection. If you’re concerned about your email being intercepted on the way to your inbox, AWeber is the clear choice here.
Another great thing about AWeber is that the interface is extremely easy to use. Even if you’ve never done any sort of marketing online before, you’ll have no trouble getting up and running with AWeber. It is a clean, visually appealing, and user-friendly platform that does all of the hard work for you. With all the tools and features built in, it is essentially a one-stop-shop for any beginner who is interested in email marketing.
On the other hand, SendPipe’s interface is extremely basic and lacking in features. As previously mentioned, you’ll need to have a Google account to get started, however, after that, it’s pretty much like using any other email client. You won’t find an abundance of tools and features like you will with AWeber, but for someone who is just getting started it does not matter much. For those who are looking for a slightly more advanced option, SendPipe may be the better choice as it offers a bit more functionality and is more user-friendly.
This one is a no-brainer. AWeber is free, while SendPipe costs money. However, if you’re looking for a truly beginner-friendly option, AWeber is the clear choice here. Even if you have to pay a bit more for the convenience, it’s still a great option for those who are new to email marketing.
For those who are looking for an extra boost of security or need some of the more advanced features mentioned above, SendPipe may be the better option. Still, the cost of entry is much higher and you’ll have to work a bit harder to get the same level of convenience and user-friendliness that you get with AWeber. If you’re looking for a long-term, self-serve solution that does not cost a ton, AWeber is the clear choice here.
Another great thing about AWeber is that they provide excellent support through their website, phone, and email. Even if you have never done any kind of marketing before, the support will help you get up and running with AWeber quickly and easily. In the event that you have problems connecting your email account to the platform or have questions about anything, the support team is readily available and willing to help.
On the other hand, SendPipe provides support through their website, however, their phone support is limited to basic questions and they do not offer email support. Still, even with that, you’ll have to search the internet for answers to your questions as there are virtually no tutorials or walkthroughs available for the platform. If you’re looking for a solution that provides excellent support from its very beginning, AWeber is the clear choice here.
Last, but not least, we have reliability. Does the software crash repeatedly or does it connect to your email servers without a hitch? These are all important questions that you need to ask yourself before making any kind of investment. AWeber has been around for more than fifteen years now and has proven itself to be extremely reliable. This is important because you likely won’t be able to restore your database to it’s previous state if the software crashes frequently or unexpectedly.
SendPipe is still very much a young company and has only been around for a few years, however, so far, the reports are very good about their reliability. All of their servers are in high-availability groups that work together as a unit and should any one of them fail, the system automatically replaces it. Still, even with this redundancy, there is always the risk of a system failure.
In the event that you need a solution that has the utmost reliability and is backed by experts, AWeber is the clear choice here. Still, if you’re looking for a new platform or need some assistance getting started, SendPipe may still be the better option as it is easier to use and more reliable.
In the end, it comes down to this. If you’re just getting started and do not need all of the features that AWeber provides, then SendPipe may be the better option. If you’re looking for a more robust solution that offers a ton of features, AWeber is the clear choice. Still, if you’re looking for a simpler option, SendPipe may be the better choice as it is more user-friendly. Overall, AWeber is the overall best solution for email marketing if you’re looking for a reliable and inexpensive option.
The key takeaway from this information is that not all email marketing software is created equal. Before you invest in one, it’s important to do your research and understand the differences. AWeber is a great choice for beginners as it is simple to set up and use, however, if you’re looking for something with a little more power, SendPipe may be the better option. It’s important to find a balance between the two so that you can utilize email marketing effectively without risking your email account getting hacked or being overloaded with feature requests.
To help you find that perfect balance, we’ve compiled a list of everything to consider before making a purchase decision.