There are many companies that claim to be the #1 provider of email marketing software, but have you ever wondered which one is the best?
Just like with most technological products, there are many different options to choose from when it comes to email marketing software. One of the most prominent companies is AWeber, the leading provider of email marketing tools for over 10 years. However, even dedicated fans of AWeber may be surprised to learn that not all of their products are created equal. In fact, there is another company called VSL that also provides outstanding email marketing software and has been around for much longer than AWeber. So, which one should you choose? We compared them in detail and outlined some of the differences between AWeber and VSL so that you can easily decide which one is the best for your business needs.
When comparing AWeber to VSL, it is important to keep in mind that they are very different products and not just complementary choices. AWeber is a complete solution for email marketing, while VSL provides a basic solution with a few different add-ons that you can purchase. This essentially means that if you are looking for a one-stop-shop for your email marketing needs, then you should choose AWeber, otherwise, if you are looking for a more flexible solution that you can upgrade as your business grows, then VSL may be a better choice.
AWeber is the complete solution for email marketing on the market today, which makes it the obvious choice for anyone looking for a robust solution. The product is available in both cloud-based and on-premises versions, so you can choose whether or not you want to host your email campaigns on their servers. It also provides a variety of features that make the process of creating and sending emails smoother and more enjoyable, like autoresponders, flexible templates, and email drip campaigns. The most important feature, though, is the drag-and-drop email builder, which allows you to simply and rapidly build out your email campaigns.
One of the main differences between AWeber and VSL is that the latter company does not provide a drag-and-drop email builder. While it is easy to build a simple email with the help of their onboard tutorials, it is not as easy as in AWeber to create complex templates that are fully customizable. Also worth mentioning is that AWeber supports almost all email clients, while VSL does not officially support any. This means that you will need to use a different email client to send emails from your VSL account, as opposed to AWeber, where you can use any email client you like.
Pricing is another important consideration when choosing an email marketing software solution. AWeber provides a free trial, and then you have three pricing plans to choose from: $9/month, $19/month, and $29/month. If you are looking for a one-stop-shop for your email marketing needs, then the $9/month plan is a good choice as you won’t need to upgrade your plan once you get started. If you are looking for a more flexible solution that you can upgrade as your needs grow, then the $19/month plan is a great choice, and VSL offers a similar plan for just $12/month.
Overall, AWeber is the clear choice for anyone looking for a robust solution for their email marketing needs. It is the perfect choice for anyone who is looking for a one-stop-shop, while VSL may be the better choice for anyone who is looking for a more flexible solution.
To learn more about how these products differ, read on.