I’ve built a pretty cool store on Amazon that generates almost all the revenue from the Amazon Associates program. I use a tool called “Zen Cart” to build my stores on, and you can, too. Let’s walk through getting started with your very first Amazon store using Zen Cart.
First things first, let’s set up a store on the Amazon Marketplace. To do this, click on “Create a New Store” on the home page. You’ll see a series of pop-up boxes that guide you through entering some basic information about your store. Fill out your business name, e-mail address, and website URL. You’ll then be taken to your store’s dashboard. Your brand new Amazon store will look a little like this.
As you can see, you’ll have a variety of options in the navigation bar above your shop’s dashboard. You can click on these buttons to switch to different areas of your store. For example, you can click on the “Amazon FBA” button (short for “Fulfillment by Amazon”) to go to your shipping options or click on the “Products” button to go to your product catalog.
Products & Categories
When you land on the “Products” page, you’ll see a search bar at the top of the page. As you type, suggestions will appear below the search bar. When you select a product from the list, the details of that product will appear on the right side of the page.
From here, you can choose whether or not to display prices for individual products or display all products with prices. If you decide to show prices, you can choose whether or not to include taxes or shipping charges in them. If you want to be able to sell certain products in your store without having to create separate product listings, use the “FBA Batch Order” feature.
On the left side of the page, you’ll see a tabbed menu of categories. Each category can have multiple sub-categories. To create a new category, click on the “+ New Category” button at the top of the menu. You’ll then see a pop-up box that asks you to enter a name for your category.
Once you’ve entered a category name, you can click on the category to go to its dashboard. Here you can add sub-categories, change the category’s name, and set the order in which products should be displayed on the Amazon storefront.
Every Amazon store needs a way to display products for sale, and you can use the “Shopping Carts” page to do that. To create a shopping cart, click on the “+ New Shopping Cart” button at the top of the menu on the category’s dashboard page. You’ll then see a pop-up box that asks you to name your cart and enter a description of what’s inside it. You can choose to keep the contents private until you’re ready to sell the product or share whatever you want publicly.
When you’re done entering information about your shopping cart, click on the “Create” button to continue.
Fulfillment By Amazon (FBA)
Another way to sell your products on the Amazon platform is to have the company handle the shipping. They’ll take care of getting your products from the warehouse to your customers. This feature is called “Fulfillment By Amazon (FBA)” and it’s especially useful if you don’t want to deal with shipping individual orders yourself. If you’ve done any online shopping before, you may also know that having products delivered to your doorstep is a great feeling. Fortunately, Amazon has made that experience much easier. To create an FBA account, click on the “FBA” link on the left side of the web store’s dashboard. You’ll then be taken to the Amazon FBA login page. Enter your information and click on the “Create my account” button. From here, you can upload a product image, set up delivery expectations (like having the product delivered in one day or two weeks) and click on the “Verify my ID” button to confirm your identity. Your FBA account will be created and you’ll be ready to use the service.
Reviews & Comments
On the right side of your product catalog’s dashboard, you’ll see a set of tabs named “Reviews”, “Photos”, and “Comments”. You can click on the “Reviews” tab to enter customer reviews for your products. When you’re reviewing a product, look for pros and cons and indicate whether or not you liked the item. You can also click on the “Photos” tab to add images of the item for customers to see.
Comments are special in that they can be both positive and negative. You can click on “Comments” to see users’ feedback on your products. If you’ve ever shopped on Amazon, you may have noticed that sometimes comments aren’t approved by the company and, for whatever reason, aren’t posted to your products’ pages. If you’d like to leave a comment but aren’t sure if it’ll be approved, you can click on the “?” next to the comment box to see if it’ll be approved before you comment.
Keeping track of how many of your products you’ve sold is pretty easy on the Amazon platform. On the top right side of your product’s dashboard, you’ll see a graph that shows how many units of each product you’ve sold. You can enter your shipping information (including carriers and tracking numbers) as well as the total sales for each product into an Amazon spreadsheet to easily keep track of your inventory.
You don’t have to run out and buy expensive stock control software like Quicken to keep track of your inventory. Amazon has built an entire stock room inside their company where you can monitor and manage your products. You can access this feature by clicking on the “Inventory” link on the left side of your product’s dashboard. From here, you can create memos, add new products, and change the order in which products are displayed on the Amazon storefront. All the information you need to run your store is right at your fingertips.