In B2B marketing, a pitch email is more valuable than you’d think. It’s essentially a brief email that introduces a business to a potential customer. And as a content marketer, you’ll often find yourself writing these emails. In this article, we’ll teach you how to write a killer pitch email that makes your potential customers fall in love with your product — or service.
The Perfect Template
As a marketer, one of the most important things you need to do is find the right template. After all, you want your pitch email to be perfect. It’s the first impression your customer has of your brand, company, or product, and you want it to be memorable and effective. That’s a lot of pressure, which is why you’re going to want to approach this task carefully.
Luckily, email marketing software makes the process much easier. There are numerous template providers such as Hootsuite, Mailchimp, and many others. No matter which one you choose, you need to make sure it’s been vetted by a marketing professional. Otherwise, you could end up with something too cheesy that makes your business seem unprofessional.
Step one: Find your ideal customer
The first step to writing a killer pitch email is to find your perfect customer. What do these customers want? What are their problems?
To answer these questions, you need to understand the buyer persona you’re addressing. It’s crucial to find a balance between being interesting and being informative. Too much personality and it becomes hard to take the message seriously. This is why it’s best to keep the pitch email impersonal.
Step two: Craft the perfect opening
The second step is to craft the perfect opening. When you open your pitch email, you need to hook your reader. Ideally, you’d like your reader to be interested in what you have to say and feel compelled to continue reading. So to achieve this, you need to use a strong opener.
You can use various hooks to attract your reader. For example, you can use a bolded question to ask the reader to engage or an anecdote about a real-life situation to make them feel like you’re sharing personal experience.
These hooks are just a few suggestions. You can find various topics that you can use to start your email or you can come up with your own. Remember, your email is going to be concise, so you want to keep your words concise and punchy.
Step three: Develop strong body copy
Once you’ve got your hook, you need to develop some strong body copy. Essentially, this is the meat of your email. It’s here that you can really highlight the features of your product or service. In the previous step, you worked on your opening. This is the section where you build on that momentum.
To build on the curiosity your hook provoked, you want to develop your body copy to be as informative as possible. However, you don’t want to go overboard and make your reader lose interest. Just enough to keep them interested.
Your goal with the body copy is to provide enough information for your reader without going overboard. One strategy to achieve this is to divide the body copy into three parts. The first part is generally the most important and includes the details about your product or service. The middle part is optional, but it allows you to provide additional information about yourself or your company. And the last part is an optional conclusion that wraps up what you’ve tried to tell your reader about your product or service. Your conclusion should tie back to what you said in your opening.
Step four: Create compelling calls to action
The fourth step is to create compelling calls to action. What do you want your reader to do?
This is the part where you get creative. You can provide some helpful links for your reader to discover more about your product or service, offer a coupon code or exclusive discount, ask your reader to sign up for your email newsletter, and more.
Your calls to action should be action-worthy. That is, your reader should know exactly what to do without having to think too much. It’s best to keep these short and sweet.
Step five: Proofread and edit
The final step is to proofread and edit your email. Although you worked hard on crafting the perfect pitch email, this is the part where you can really polish it. Before you send it to your customer, you’ll want to check for spelling errors and grammar.
Even a small error can throw off the entire message, so you don’t want to risk missingpellings or grammar mistakes. Fortunately, there are tools like Grammarly and Wingdio that can help you edit and proofread your emails for you.
When you’re finished, your email will look polished and professional. And that’s what you want. So, don’t forget to edit and proofread your work before you send it out.
As a marketer, you’ll often be asked to write copy for various materials such as websites, social media profiles, product descriptions, and more. The type of content you create will depend on the nature of the product or service, but mostly it will fall under the umbrella of marketing communications. In other words, you’ll be creating messages that are meant to persuade or influence people to take an action – usually a purchase action.
As a content marketer, you’ll be tasked with writing marketing pitches for various businesses. While it can be fun to brainstorm ideas for pitch letters, it’s important to keep in mind the end goal – to move the needle and get more people to take a certain action. To achieve this, you’ll want to approach the task with a bit of a sales mindset. That is, you’ll want to find the right balance between being informative and being flirty. To elaborate, you don’t want to seem too salesy or too cheesy. A good rule of thumb is to write down what you know, what you’ve experienced with the product or service, and what you think the product or service can do for your customers. From there, you can develop a list of questions you can use to determine what the customer wants and needs.
To help you develop better writing habits, we’ve put together a cheat sheet. You can download it for free here. You’ll also find a few samples of pitch letters at the end of this article. Enjoy!