The Back Pain E-Mail Marketing Process
Your back hurts, you feel bad, and you want to do something about it. Maybe you went to bed late last night, getting little sleep as your back ached or maybe you woke up in the night with back pain. Whatever the case may be, you want to find a solution. You’ve probably heard of Chiropractors and maybe even seen some commercials on TV touting the wonders of chiropractic care. Maybe you’ve even heard of Spinal Manipulation, which is a common treatment for back pain. While these may be solutions to your specific case of back pain, there is no need to be limited by what you know. Back pain is extremely common, and it’s often caused by strain or injury on the tailbone region of your spine. Many times, this pain can be relieved by doing some simple exercises or by taking pain medication, or both. However, if these solutions don’t work for you, then there are other options available, including chiropractic marketing. Back pain e-mail marketing is a great way to get in touch with hundreds or thousands of people, all at once, and let them know you’re willing to help. This article will tell you exactly how to do e-mail marketing for back pain, step-by-step.
Choosing The Right E-Mail Subject Line
One of the most important things to do before you send your e-mail is to choose the right subject line. Just like when you are sending a regular e-mail, you want to keep your e-mails short and sweet. Ideally, you want to keep the subject line under 30 characters and, preferably, under 20 characters. Anything longer and you risk losing readers’ interest. You want to make sure that the e-mail remains concise and easy to understand. Your e-mail marketing should be more like a blog post that simply provides helpful information than like an ad. With that being said, don’t be afraid to be creative with your subject line as long as it fits the theme of your campaign.
Choose A Helpful E-Mail Logo
Another thing to consider is choosing a helpful e-mail logo. This logo will appear at the top of the e-mail, so it will be the first thing your readers see when they receive your message. You don’t need to go overboard and create a full-blown identity for your e-mail marketing. Something as simple as the name of your e-mail publication – Spinal Pain News, for example – along with your website address will suffice for many situations. However, if you are just getting started, then it’s best to choose an identity for your e-mail marketing that is as simple and yet effective as possible. Think of a logo as a brand label that will help your e-mails stand out from the rest. You want your e-mails to be easy to identify as yours. Whether you choose a cursive ‘S’ or a simple icon, your readers should be able to tell right away that this is some kind of a Spinal Pain News e-mail.
Set Up Autoresponder Campaigns
Another thing you can do to make your e-mails stand out is to set up autoresponder campaigns. An autoresponder is a tool that allows you to automatically send out e-mails to a group of people you specify. You can use autoresponder to send out a weekly e-mail to a group of people you’ve gathered from your email lists or to send out e-mails on a holiday greeting or to announce another important update. Whatever the reasons may be for your autoresponder campaign, you will want to make sure that your readers know about it. You can use the form on your website or the email sign-up form on your e-mail subscription page to get started with your autoresponder campaigns. Once you have set up your autoresponder, you can use the tool to send out e-mails at any time, which is great for catching people when they’re awake and interested in what you have to say. Your autoresponder will also make it easy for people to unsubscribe from your e-mail marketing at any time, if they so choose.
E-Mail Body
Once you have set up your autoresponder, it’s time to write the actual e-mail body. You want to make sure that your e-mail is on the shorter side and that every word counts. You want your readers to be able to get the information they need with minimal effort. Like with your headline, you want to choose a simple and concise e-mail body that gets the point across without being too wordy or having too many unnecessary details. Keep things simple and to the point.
One thing to keep in mind when writing your e-mail body is that you are writing to a certain audience. Just like when you are selecting the right headline for your e-mail, you want to choose a subject line that is relevant to the audience you are writing to. It’s not enough to simply send out an e-mail with the words ‘back pain’ in the subject line. The body of the e-mail needs to support what is in the headline and the subject line. For example, if your headline is ‘Back Pain Diet Plan’, then the body of the e-mail should contain a list of helpful tips or suggestions on how to achieve healthier living through diet and exercise. The more you can include in your e-mail, the more likely your readers are to engage with what you have to say. Make sure to include enough information for the reader without being overly verbose or including unnecessary details. Be as specific as possible, but don’t go overboard with the details either. Back pain e-mail marketing is about providing helpful information to your audience while keeping the e-mail concise and easy to understand.
Additional Tips For E-Mail Marketing
Once you have written your e-mail body, you can then move on to the next step, which is to draft the actual e-mail. When you are satisfied with what you have so far, it is time to send out the e-mail to your subscribers, acquaintances and people you’ve gathered through various platforms, like Facebook.
One important thing to keep in mind when sending out your e-mails is to make sure that you are complying with the CAN-SPAM Act of 2003. The CAN-SPAM Act is a law that regulates how businesses can use email marketing. You can find out more about the CAN-SPAM Act here. If you are using a free email service such as Google’s Gmail, then there are additional steps you need to take to make sure you comply with the CAN-SPAM Act. You can find out how to create and send effective SPAM-free emails here. If you are running your own email servers, which most people use now-a-days to avoid spam, then you already know what to do. Just make sure that you are not breaking any of the laws regarding email marketing when using your own server.
Measure The Results Of Your Back Pain E-Mail Marketing Efforts
After you have drafted and sent the e-mails, it’s time to measure the results of your efforts. Did your e-mails get opened, or did they go to the ‘Unread’ folder? Did your e-mails get deleted as spam, or did your subscribers unsubscribe because they didn’t find what they were looking for? Was there any traffic at all to your website from the e-mails you sent? Did any of your social networks notice your e-mails and bring in any new readers? Did the logo you designed for your e-mails look the same as what you saw on the screen? Monitoring these things can be quite the challenge, especially if you are just getting started. However, once you do get the hang of it, you will find that there is a ton of value in knowing all this information. Seeing the results of your effort, be it a simple ‘Open’ count or a simple ‘Revenue’ from a website you built, can give you a good idea of how well your back pain e-mail marketing strategies are working and if you should continue with the same approach or try something new.
Hopefully, this article on how to do e-mail marketing for back pain will assist you in setting up a successful and sustainable program. If you found this article valuable, then don’t hesitate to read more on the topic or consult with a professional who can help you put this knowledge to work for you.