Managing a marketing email campaign can be challenging. There are so many moving parts and so much to keep in mind. You have an article to write and promote, a social media presence to maintain, and emails to create and send. It can be hard to know where to start and what to do next.
Here, we’ll walk you through the process of creating an email campaign from scratch so that you can get the most out of your barcardi marketing manager.
Step one: Set the objective and design a plan
The first step is to set yourself up for success. What do you hope to achieve by executing this plan? What are you looking to improve? Are you aiming to gain more customers? Boost your sales? Gain influencer status? Establish your professionalism? Set a benchmark to measure your progress against.
You’ll also want to consider the resources you have at your disposal, whether that’s email marketing software, a dedicated marketing person, or both.
Step two: Choose the right content
The next step is to choose the right content. That means picking the right type of articles, organizing them into themes, and including supporting material such as infographics, webinars, and other engaging content. You’ll also want to ensure that this content relates to your ideal audience.
For example, if you’re targeting B2B marketers, you may want to choose more technical articles or choose to write about a specific marketing trend.
Step three: Create engaging subject lines
The next step is to create engaging subject lines. You want to ensure that your emails are interesting and relevant to the recipient. To do this, you’ll want to consider using tools like Google Keyword Planner or Keyword tool to gain insight into search terms and variations that your target audience is using.
If you’re looking to gain more customers, you may want to consider focusing on the problems your customers are facing and how your product can help. You can also use problem-oriented headlines to create compelling opening lines that draw the reader in and continue to keep them engaged until the end.
Step four: Distribute and follow-up
Now that you have your content ready to go, you can begin to distribute and follow-up. The first step is to decide which platforms to use; Twitter, YouTube, Facebook, or LinkedIn are the usual suspects. You can also use a CRM to follow up with leads that are generated from your email campaign. This is important because you never know when a lead might become a paying customer or referral. As a general rule of thumb, try to have multiple methods of contact so that you can reach everyone.
Step five: Measure and review
Finally, we arrive at the part that’s quintessential to any marketing plan; measuring and reviewing. How well did you do? Did you meet your objectives? Are you satisfied with your progress? Identify areas for improvement and start again.
You can use many tools and platforms to measure the success of your email campaign including open rates, click-through rates and conversion rates. These are just some of the common metrics used to quantify the performance of an online marketing campaign. Keep your eye on the prize and you’ll meet with success.