Bard Horner, the Marketing Director’s Email: An Insider’s Take

When it comes to digital marketing and email marketing, more and more businesses are turning to experts to help them develop their strategies and tactics.

In 2022, 24% of businesses will use email marketing as their primary tactic, up from 19% in 2021 and 17% in 2020.

Why Email Marketing?

According to HubSpot Blogs research, business owners and senior managers are the main targets of email marketing, with CMOs, marketing directors, and company founders also among those targeted most often.

But it’s not only the senior management team that benefits from email marketing. In fact, the study found that 20% of respondents report an improvement in workplace safety and security due to the introduction of employee email alerts and notifications.

Further, 24% of respondents say their productivity has increased since implementing automated email alerts and notifications.

Email Strategy: Developing a comprehensive program

The perfect email marketing strategy should encompass a variety of tactics, from building a solid foundation to developing effective campaigns and measuring the results of those campaigns.

This strategy should take into consideration various internal and external factors, such as your target audience, demographics, psychographics, digital marketing analytics, and budget.

The Importance of Planning

Whether you’re just getting started or you’re already well into your strategy, developing a plan is essential. Otherwise, you run the risk of trying something without adequate preparation or measuring the success of your efforts.

This is why you should develop a comprehensive plan, including goals, tactics, and measurement strategies. Then, you can determine what is and is not working and make course corrections as you go.

The Largest Email Marketing Agencies in the World

Aside from the fact that more businesses are turning to email marketing, the landscape has changed quite a bit since the earliest days of mass email marketing. Just take a gander at these huge agencies that specialize in email marketing and digital marketing:

  • Harvard Business School (HBS), (US): The HubSpot Blogs research also found that 27% of businesses are now using email to engage with customers. According to this study, 59% of businesses will use email marketing as their primary strategy and 20% will use social media to interact with customers.
  • Winchester College (WC), (UK): Email marketing is now a well-established tool in higher education, with 25% of respondents saying they have used or are currently using the tool.
  • Radical Markets (R): Founded in 2005, Radical Markets is one of the world’s biggest digital marketing agencies. They boast over 150 employees and have offices in New York, London, and Madrid.
  • N/A (Preferred Provider): N/A is an international agency founded in 1994 with an office in London. They provide marketing, sales, and business operations for blue-chip clients across Europe, the Middle East, and Africa.
  • M/M (M&M) (UK) and N/A (Preferred Provider): M/M (M&M) is a London-based agency founded in 1998 that specializes in marketing and business development for startups and SMEs. They have offices in San Francisco, New York, and London.
  • 1/3 (Germany) and N/A (Preferred Provider): 1/3 (Germany) GmbH is a marketing agency headquartered in Cologne, Germany. They were founded in 2000 and have offices in Cologne, London, and New York.
  • Dentsu Inc. (Dentsu): Dentsu Inc. is one of the largest media companies in the world, operating in more than 200 countries with over 40,000 employees. They manage some of the biggest television networks in the world, such as the English Premier League’s (EPL) ESPN, the French Tennis Channel (TF1), and the Bundesliga’s (Bundesliga) Sat.1.
  • Red Ventures (R): Red Ventures is a London-based marketing agency founded in 2004 and operated by former Hill Holiday Marketing executives. They work with blue-chip companies including Legal and General Group, Admiral, and TUI AG.
  • N/A (Preferred Provider): N/A has been providing marketing and digital marketing services to some of the world’s biggest brands for over 25 years. Their clients include Unilever, Diageo, Kellogg’s, Sanofi, Heineken, and Mars.
  • TBG Inc. (Canada): TBG Inc. is a Toronto-based agency founded in 1995 that provides marketing and advertising services to clients across different industries, including tech, pharmaceutical, and food and drink. They have offices in Chicago, San Francisco, London, and New York.
  • AON Hewitt (Australia): Australia’s largest employee-owned marketing communications agency, AON Hewitt was founded in 1946 and is based in Sydney. They provide marketing and communications for some of Australia’s biggest brands, including Harvey Norman, AMWAY, and Petro Australia.
  • KPMG (Australia) and N/A (Preferred Provider): KPMG (Australia) has been providing business advisory, marketing, and communications services to clients nationwide for over 100 years. They have additional offices in New York, London, and Hong Kong.
  • N/A (Preferred Provider): N/A is an international agency founded in 1994 with an office in London. They provide marketing, sales, and business operations for blue-chip clients across Europe, the Middle East, and Africa.
  • N/A (Preferred Sponsor): N/A is an international agency founded in 1994 with an office in London. They provide marketing, sales, and business operations for blue-chip clients across Europe, the Middle East, and Africa. They have additional offices in New York, Madrid, and Dubai.

The Future of Email Marketing

These agencies are just a few of the biggest players in the email marketing world, but that doesn’t mean they’ve defined the future of this marketing channel.

In fact, the future of email marketing looks a lot different than what you’d expect from these big agencies.

In 2022, email marketing won’t be a buzzword or a tactic; it will be an established form of customer engagement.

How do you plan to engage with customers via email marketing in 2022?

According to HubSpot Blogs’ research, over half of businesses will use email marketing to interact with customers and prospect.

This includes sending regular emails with exclusive offers, promoting events and promotions, and engaging with customers via automated emails.

It’s encouraging to see that more businesses are turning to email marketing, since this channel provides customers with a convenient, personalized way to reach out to businesses whenever they want.

Attracting and Engaging With Customers Through Email Marketing

The perfect email marketing strategy should help you attract and engage with customers, attracting new leads and inspiring existing customers to take action.

These tactics should engage potential customers, convincing them to enter their email address and receive regular updates from your company.

What should a perfect email marketing strategy include?

To create a perfect email marketing strategy, you need to identify your target audience, determine your preferred channel(s) of communication, and consider your budget.

Once you’ve got all that in mind, you can begin to develop a marketing plan, which should include:

Scroll to Top