Get Email Notifications when New Posts are Published
One of the most frustrating things as a business owner is missing out on important information due to lack of notifications. You work hard to build a reputation as an honest business person trying to do right by your customers, and then one dayyou realize you’ve been doing business without a vital piece of information. This applies to so many areas in business – from sales to operations to marketing and beyond. The key to avoiding this problem is establishing and using effective email marketing protocols.
These are simple steps that will help you connect with your customers in a more personal way and allow you to provide better service. The more you use these tools, the more you will see benefits in effectiveness and conversion. You can find a variety of email marketing apps and platforms that will help you automate much of the process so you can get back to doing what’s important to you. Let’s take a look at how you can use email marketing to your advantage.
Step 1: Set Up Your Account
The first step to effective email marketing is setting up an email marketing account, also known as an email list. You can do this through your personal email provider (i.e. Gmail) or through a specialized tool like MailChimp. Once you have your account set up, create a few lists – one for customers, one for prospects and one for everyone else. You can also set the account to be able to send personalized emails based on the contents of your website. For example, if you have a blog for your business, you can have the email platform pull content from your blog and include it in your emails.
Step 2: Create Engaging Subject Lines
The second step in effective email marketing is creating engaging subject lines. You want your emails to stand out from the crowd, and to do that you need to find a way to grab the attention of your readers. The key is to pick a subject line that is both relevant and compelling. Just because a customer signs up for your email list doesn’t mean they want to hear about everything your business has to offer. You can use a tool like Benchmark (free version) to randomly generate subject lines. Or you can write a short blurb about the content you’re sharing and use that as the subject line. You can even get a bit creative and come up with a clever, memorable subject line using a tool like Memo (free version).
Step 3: Design Emails to Make Your Customers Happy
The third step in effective email marketing is designing and implementing the best possible email. You want your customers to have a positive experience, and one way to do that is by making sure the email is easy to read and displays clear, actionable information. You can use a tool like Litmus (free version) to test the layout of your email and to come up with a template that will make your customers feel welcome and important. You also need to follow up with a piece of content or a call to action so they know what’s next. Once you’ve got that down, you can move on to the next step.
Step 4: Use Personalization
The fourth and final step in effective email marketing is using personalization. You can do this by either using the email service provider’s own capabilities or by manually adding information from your database. With personalization, you can pull information like a customer’s name, email address, website, purchase history, or any other piece of data and use it to send personalized emails. You can also use these tools to segment your audience and send targeted offers and promotions to specific groups. Personalization allows you to build a deeper connection with your customers and gain their trust so they will continue to engage with your business.
Why should you do all of this? It’s quite simple. You want to be sure that you’re providing as much value as possible to your customers. To achieve that, you need to make sure that they have everything they need in order to do business with you. That means you should always be looking for ways to improve your customers’ experience and make it easier for them to do business with you. Email marketing is one of the best ways to achieve that.