If you’re looking to grow your business and need a simple yet effective way to spread the word about your brand, then look no further! Inbound Marketing and Email Marketing combined, are a powerful tool for any marketer’s toolbox. In this blog post, we will teach you the art of creating an amazing email marketing campaign for your business. We’ll cover everything from crafting the perfect subject line to using automated email campaigns and much more!
Craft The Perfect Subject Line
The subject line of your email is one of the most important aspects of your campaign. It will dictate the opening of your email and, therefore, the rest of the email message. Every email message, whether it’s promotional or transactional in nature, needs to have a perfect subject line.
To craft the perfect subject line, you’ll want to boil down your product or service’s key features in a single sentence. For example, if your product is a web design service, you might use the following subject line:
- Design your website with confidence
- Include a call to action
This approach will help you capture your reader’s attention and encourage them to continue reading your email.
Use Keywords In Your Subject Line
If you’ve ever visited a crowded marketplace like Google or Facebook, you might have noticed a small gold star next to the keywords that are used in the advertisement. These keywords, known as rich snippets, appear next to the search results and help businesses and websites stand out above the competition.
This is the same concept behind the use of keywords in your subject line. When a user searches for a product or service online, the engine will try to understand what it is that the user is looking for. To make sure that your product or service pops up on their screen, you’ll want to incorporate keywords into your subject line. In the example above, we used the keyword “design” three times in the subject line to grab the attention of anyone who is searching for website design tips.
Include A Call To Action
Include a call to action in your subject line. This is an essential element of any email marketing campaign. Without it, your reader might get distracted by other content and close your email without acting on your request.
There are two types of calls to action: implicit and explicit. Implicit calls to action are those that aren’t obvious to the reader. For example, if you use a creative call to action such as an image holding a website address or a word or phrase that encourages the reader to take action, you’re using an implicit call to action.
Explicit calls to action are the opposite. They’re so obvious that they almost seem spammy. For example, you might use “click here” or “visit this site” in your subject line to clearly indicate that the reader should take some sort of action.
Keep in mind that not every call to action needs to be explicit. Sometimes, an image with a website URL in the text will do. It’s all about finding the right balance between useful information and a strong call to action.
Use Metaphors And Similes To Stir The Reader’s Emotions
Include metaphors and similes in your subject line. Metaphors are words or phrases that are replaced by an idea or concept in the mind of the reader. Similes are words or phrases that are used to describe something compared to what it is, usually with the word “like.” Both of these elements will help create an emotional connection between you and your reader.
For example, if you want to promote an app that helps people build their resumes, you might use the following subject line:
- Get the Resumes Your Are Looking For!
- Try this Recruitment App
- Get Your Badge NOW!
The first part of the subject line uses a metaphor to compare resumes to gold stars. The next part uses a simile to compare the app to a diamond. When put together, these elements will appeal to any reader who is thinking of buying a diamond or having a resume built.
Stay away from using the words “free” or “promotion” in your subject line. These are the most common words that get thrown around in marketing emails, but you’re better off opting for “get” or “order” instead.
There are several proven techniques to increase the perceived value of an email. One method is to use social proof. If you want to encourage people to click on your email, you can ask them to verify that they’re a real person by providing their email address. This method has the advantage of seeming less spammy than other approaches since the reader is doing you a favor by providing their email address.
Another method that can be used is to point out how the product or service will benefit the reader. We mentioned above how you can use keywords to grab the attention of your reader. You can also use this line of reasoning to encourage them to click on your email.
If you want to create a more memorable email, you can use a combination of the above techniques. For instance, you might want to refer to an instance when a customer benefited from your product or service. This type of language makes the email more authentic and memorable. It can also increase your conversion rate because the reader is more inclined to act when presented with clear, concise arguments.
Above all else, be memorable. Use words and phrases that will stick in your reader’s heads. Incorporate numbers and dates whenever possible. These elements will make your email stand out above the din of the rest.