The benefits of email marketing automation have been touted for years. Companies large and small have hopped on the bandwagon and tried to replicate the success of the big brands. However, as much as people enjoy the benefits of email marketing automation, they often don’t understand how it works or how they can use it to grow their business.
If you’re looking to grow your business, you’ve probably heard about email marketing automation, seeing as how almost every business owner has. The appeal is obvious: you can automate the repetitive tasks that sap your precious time. Instead of spending hours each week sending out emails, you can set up automated campaigns that will reach your audiences without you having to lift a finger.
But how exactly does email marketing automation benefit your business? Let’s explore.
Product Launches And Announcements
One of the primary purposes of an email campaign is to let your audience know about new products and/or services. If you run a business that sells products online, having an email marketing automation platform is essential for informing your audience about new offerings and promotions. This way, you can stay top of mind and entice potential customers to make a purchase.
For example, if you sell shoes online and you want to inform your audience about styles and colors that are on sale for the winter, you can create a series of emails with a push-button tone that will automate the delivery of the content. When you set up this series, you will have the option to decide whether or not to send out the emails once they are triggered. You can set them to go out at a time that is convenient for you, regardless of whether or not someone has signed up for your email list.
You can also set the frequency of the emails that are part of this series. Some businesses send out weekly emails while others send them monthly or even less frequently. Whatever the case may be, you can set the schedule for your automated emails so that you are always up-to-date with your audience.
Sales And Marketing Mix
An incredible benefit of email marketing automation is that it can be used to track email marketing campaigns across multiple channels, including social media. This allows you to see the aggregate performance of your marketing efforts in real-time. For example, if you’re running a multi-channel marketing campaign and you want to tie the performance of your emails together with your social media posts, you can easily compare the results and determine which channel is doing the best job at attracting leads.
Depending on how you set things up, your email marketing automation platform can keep track of all your marketing activities across different platforms, such as your website, social media, and more. From there, you can see the performance of each platform and make changes as needed. For example, if you notice that your email campaigns are outperforming your social media, you can focus your attention on email marketing and away from social media. This is significant because you can never tell what will resonate most with your audience. Sometimes, an idea or theme will get the most shares on social media and get the least amount of engagement on your website. So while you’re performing well on one channel, you might be doing poorly on another channel. This is why it’s important to look at the overall performance of your campaigns rather than just focusing on one or two channels.
Product Awareness
One of the primary goals of any business is to improve customer awareness of the products that they sell. Email marketing automation can be used to raise awareness of your products and services by sending out regular emails that contain important information about new offerings. You can also use this tool to retrain your audience about your products and services. For example, if you’re selling kitchenware and you want to inform your audience about new products that have come out since the last email they received, you can create a series of automated emails that will bring them up to speed on the latest trends and new products that have been released since their last email.
Lead Generation
Lead generation is the act of getting leads to become customers. If you’re looking to grow your business, you’re going to need leads to do so. Luckily, there are several ways that email marketing automation can be used to generate leads. For example, you can use online surveys to get your audience to respond and give you their contact information. You can also use Facebook and Google ads to generate leads. With Facebook ads, you can target your audience based on the interests and demographics that you choose. You can use these tools to find the type of person that you’re looking for and create ads specifically to them.
Now, let’s discuss the various ways that email marketing automation can benefit your business. It’s important to note that not all of these will be appropriate for every business, so you need to determine which ones suit you best.
Product Launches And Announcements
One of the primary purposes of an email campaign is to let your audience know about new products and/or services. If you run a business that sells products online, having an email marketing automation platform is essential for informing your audience about new offerings and promotions. This way, you can stay top of mind and entice potential customers to make a purchase.
For example, if you sell shoes online and you want to inform your audience about styles and colors that are on sale for the winter, you can create a series of emails with a push-button tone that will automate the delivery of the content. When you set up this series, you will have the option to decide whether or not to send out the emails once they are triggered. You can set them to go out at a time that is convenient for you, regardless of whether or not someone has signed up for your email list.
You can also set the frequency of the emails that are part of this series. Some businesses send out weekly emails while others send them monthly or even less frequently. Whatever the case may be, you can set the schedule for your automated emails so that you are always up-to-date with your audience.
Sales And Marketing Mix
An incredible benefit of email marketing automation is that it can be used to track email marketing campaigns across multiple channels, including social media. This allows you to see the aggregate performance of your marketing efforts in real-time. For example, if you’re running a multi-channel marketing campaign and you want to tie the performance of your emails together with your social media posts, you can easily compare the results and determine which channel is doing the best job at attracting leads.
Depending on how you set things up, your email marketing automation platform can keep track of all your marketing activities across different platforms, such as your website, social media, and more. From there, you can see the performance of each platform and make changes as needed. For example, if you notice that your email campaigns are outperforming your social media, you can focus your attention on email marketing and away from social media. This is significant because you can never tell what will resonate most with your audience. Sometimes, an idea or theme will get the most shares on social media and get the least amount of engagement on your website. So while you’re performing well on one channel, you might be doing poorly on another channel. This is why it’s important to look at the overall performance of your campaigns rather than just focusing on one or two channels.
Product Awareness
One of the primary goals of any business is to improve customer awareness of the products that they sell. Email marketing automation can be used to raise awareness of your products and services by sending out regular emails that contain important information about new offerings. You can also use this tool to retrain your audience about your products and services. For example, if you’re selling kitchenware and you want to inform your audience about new products that have come out since the last email they received, you can create a series of automated emails that will bring them up to speed on the latest trends and new products that have been released since their last email.
Lead Generation
Lead generation is the act of getting leads to become customers. If you’re looking to grow your business, you’re going to need leads to do so. Luckily, there are several ways that email marketing automation can be used to generate leads. For example, you can use online surveys to get your audience to respond and give you their contact information. You can also use Facebook and Google ads to generate leads. With Facebook ads, you can target your audience based on the interests and demographics that you choose. You can use these tools to find the type of person that you’re looking for and create ads specifically to them.
Now, let’s discuss the various ways that email marketing automation can benefit your business. It’s important to note that not all of these will be appropriate for every business, so you need to determine which ones suit you best.