Blogging is a great way to generate interest in your product and establish yourself as an expert in your industry. But did you know that you can use blogs to promote your product or service via email marketing?
What is email marketing?
Put simply, email marketing is when you use email to communicate with customers about your product or service.
You’ll notice that many businesses, especially those in the digital marketing space, use email marketing to stay in touch with customers. So it’s a great way to grow your audience and establish yourself as an expert in your industry.
But why should you use blogs for email marketing?
Let’s discuss the top five reasons why blogging is a great platform for email marketing.
Reason #1: Content is King
When you’re creating content for your blog, you’re creating content that will eventually be used to promote your product or service. So it goes without saying that you must have high-quality content that will draw in potential customers.
If you’re new to blogging, it can be a little tricky to know what content is worth creating and what content will attract potential customers. After all, you don’t want to bore your audience with content that isn’t relevant to them.
As a general rule, whenever you have an email list or customers who have subscribed to your blog, you can be sure that you’re creating high-quality content that will be valuable to them.
Reason #2: Engagement is Key
If someone is on your blog, reading your content, and then leaving without engaging with you or your staff via social media channels, that’s called disengagement. Reaching and engaging with your audiences on multiple platforms is crucial to establishing yourself as an expert in your industry.
You want to create a welcoming environment on your blog. If a potential customer or reader has an unproductive or negative experience on your blog, chances are they will never come back and will spread vicious rumors about your product or service. So it’s essential that you put in the time to ensure that every interaction with your blog audience is positive and builds trust. A/B Testing is an excellent way to determine what tactics are working and what tactics might need to be adjusted.
Reason #3: Mobile Users Are the Future
With the explosion of mobile phone usage, especially among younger generations, your target audience is likely to be on the move. In fact, nearly all marketing activities, including marketing via email, will become mobile-centric.
What does this mean for your blog? If you’re unable to effectively engage with your audience via mobile, you’re losing the opportunity to reach a huge number of potential customers. It’s simply not practical for a blogger to set up and run a special mobile-specific blog just to serve the needs of their audience.
It’s time to optimize your blog for the mobile user. Ensure that all content and campaigns are set up for mobile viewing. If you’ve never considered doing this, it’s probably time to start.
Reason #4: SEO is a MUST
If you want to be found when a customer is looking for products or services related to your niche, you should consider investing in SEO. In the words of Google:
“SEO (search engine optimization) is the practice of getting traffic from organic search results on Google, Bing, and other search engines. Your website needs to have a good amount of content that is relevant, unique, and well-organized. Additionally, you need to make sure that all keywords are included in the text and that they are relevant to what the customer is searching for. Doing this will make your website more discoverable by web users and improve your SEO, making your website more accessible to potential customers.”
If you want to grow your email list and have more people engaging with you via email, establishing yourself as an expert in your industry, and maximizing your earnings, it’s time to start investing in SEO.
Reason #5: Video Content is on the Rise
Recently, video content has bopped up in the popularity rankings and remains as one of the most engaging and effective forms of content. Videos can engage an audience in ways that text-based content cannot and often catch mistakes and hypocrisies in business dealings.
If you want to grab the attention of potential customers, establish yourself as an expert in your industry, and engage with them via video content, it’s the perfect platform for you.
Of course, not all businesses will succeed just by using these tips. But if you’re looking to establish yourself as an expert in your industry and grow your email list, these tips will help get you started.