Cold Outreach Email Marketing with the Top 5 Email Marketing Engines

You’ve heard of clickbait. It’s the type of content that gets displayed on social media platforms to attract as many online clicks as possible. Now imagine if that content was tied to valuable information that could help you achieve your goals faster.

That’s what we call “Cold outreach.”

Simply put, cold outreach is the act of contacting people who’ve never had a business or personal relationship with you, encouraging them to explore your offering and, eventually, make a purchase. Even if they don’t buy anything, the mere fact that you reached out to them is valuable data that you can use to improve your marketing efforts.

Here are five email marketing engines that can help you execute a successful cold outreach email campaign.

AWeber

AWeber is the number one choice when it comes to getting started with email marketing. Not only is it a reputable company that’s been around for more than a decade, its innovative features and array of integrations (including the popular MailChimp) make it a favorite among busy marketers who need a simple and efficient solution.

The best part? You can create individualized landing pages for each of your email subscribers, which allows you to more effectively target your message.

If you have a sales-related blog or website, you can use AWeber’s “Follow Up” automations to send email blasts to your list of contacts after they’ve interacted with you on your platform of choice. For example, if they visited your blog and left a comment, you can use an integration with MailChimp or HubSpot to send them a personalized email two weeks later.

Hootsuite

Like AWeber, Hootsuite is another reputable company with a dedicated following among marketers. One of the main reasons for this is that it makes it easy to manage your social media accounts from one place.

As a Twitter user, you’ll especially appreciate this aspect since you can already connect many of its features with your account. For example, you can set up automated Twitter notifications to be delivered to your email whenever someone mentions or retweets your account.

To help you further engage with your audience, Hootsuite offers sophisticated analytics that can help you understand how your content is being received so you can optimize it for greater results.

MailChimp

If you’ve ever gotten an email from us, you know that we’re big fans of MailChimp. Our own Pat Flynn often uses it as a source of inspiration for his website content, and many of the tools and integrations that MailChimp offers are useful for any marketer’s workflow.

With MailChimp, you can create complex marketing funnels and segment your list based on the behavior of previous visitors. You can even set up automated email campaigns that can quickly scale as your email list grows.

One of the main reasons why we like MailChimp is that it has a free tier, allowing you to try its services without any time restrictions. You can easily upgrade whenever you need to, and its pricing plans start at just $5 per month. You’ll also find many positive customer reviews if you’re looking for an online source of information.

ConvertKit

If you want an email marketing platform that can help you grow your business, the name ConvertKit will quickly come to mind. We use it every day at Outreachio, and we can easily see why.

ConvertKit offers a free 14-day trial, which can be extended with a coupon code. Its pricing plans start at $5 per month, with some features, like landing page builders, existing integrations, and automated email campaigns, costing you extra. However, you can also find many affordable and feature-rich SaaS tools on the market.

The best part about ConvertKit is that you can easily integrate various marketing and sales channels, such as email, social media, and SEO, into one platform. This makes it super easy to keep track of all your marketing efforts and ensure that you’re always reaching your target audience. And what’s more, you can create email campaigns that are segmented based on a customer’s previous interactions with you. This allows you to target the right message to the right person at the right time.

HubSpot

One of the most popular content management systems (CMS) specifically designed for marketing teams is HubSpot. Similar to other content management tools like WordPress, HubSpot makes it easy for anyone to create and share content, whether you’re a professional content marketer or a marketing team member who’s looking to contribute regularly.

What makes HubSpot stand out is its focus on inbound marketing methodologies. These are defined as “the pursuit of attracting and engaging customers through meaningful interactions that solve their problems and build their capacity to become brand advocates.”

As a HubSpot user, you can create and send automated emails based on website activity, track clicks and opens, and even set up email campaigns that reach your entire list of contacts based on their previous behavior. This is also where you can define customer personas and use behavioral analytics to determine which email marketing approaches work best for your audience.

Besides HubSpot, you can find many other reputable content management systems that can help you with your email marketing needs. However, the complexity and costs of these tools make them more suitable for larger businesses.

CollectiveBrain

Last but not least, we have CollectiveBrain, an email marketing tool designed for small businesses and brands. Its flexibility in allowing you to build your own templates and workflows is one of the reasons why we included it in this list. With its basic plan costing just $5 per month, you can enjoy the simplicity and convenience of sending out email notifications quickly and efficiently.

In case you’re curious, you can find a comprehensive comparison of all the tools mentioned in this article here.

Choosing the right email marketing tool can be difficult, especially since there are a number of reputable companies in this space. For this reason, we’ve narrowed down the options for you to choose from, so you can easily find the best fit for your needs. Just remember, the wrong tool can leave you worse off than when you started. It’s always better to be safe than sorry when it comes to your email marketing campaigns.

If you’re looking to start a cold outreach email marketing campaign, use these five platforms to find the best option for you. Not only will you find a tool that’s reliable and easy to use, you’ll also discover a number of features that can help you grow your business.

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