The majority of computer repair customers are women and millennials. Why? Because they know what they want and need better than the average Joe, and because they have more time to devote to their hobbies and social activities than they have free time for work. This is why you should focus on email marketing for computer repair businesses.
Create a Subscription-Based Business
If you’re looking to start up a computer repair business, you should build it around a subscription model. This is because most people are more likely to pay for access to quality content than they are to purchase individual products. Moreover, you can set the price of your subscription depending on how many hours you are able to bill per week. The more hours you bill, the cheaper your subscription will be. This is because the price per hour decreases as you increase the number of hours billed. So, even though you’re not able to charge as much as you could for a single repair, you’ll still make money off the additional hours you bill.
Why not go the extra mile and offer a free trial or a money-back guarantee? This will help with reducing churn and generating more revenue.
Curate High-Quality Content for Your Email List
When someone signs up for your email list, you can use that email as a sign-up for a curated list of content. To create a curated list of articles, blog posts, and videos, you can use a tool like Traackr to curate content based on the emails you receive. You can then use a tool like MailChimp to send out your curated emails.
The content you choose for your curated list should be of high quality. To find the best content, you should use search engine optimization (SEO) to boost your content’s ranking on search engines like Google and Bing. This will make your content easier to find by the perfect audience. You should also ensure that the content you choose is appropriate for your target audience. For example, if you are marketing to millennials, you should avoid choosing content that is too old-fashioned.
Annie’s SEO Tips: Use keywords and keyword phrases in your headlines, subtitles, and content to attract the right audience. Keep your messages short and sweet, and make sure your headlines grab the reader’s attention.
Once you’ve established your brand in the marketplace, you can use SEM to gain additional revenue.
Build a Community
You should also build a community around your brand. To do this, you can encourage your customers to engage with you on social media. Create accounts on the biggest platforms, like Twitter and Facebook, and use them to engage with your audience. You can also run contests and giveaways for your social media followers. This will encourage them to come back for more.
Additionally, you can use your social media platforms to build a community with other businesses in your niche. For example, if you are a home security company, you can start a Facebook group to connect with other local businesses who provide home security services.
Why should you do this? It will help you find freelance work, connect with other companies in your niche, and establish you as an expert in your industry. It also makes you more memorable to your customers.
Use Digital Marketing to Generate Leads
Leads are crucial to the growth of any business. Without them, you’ll never be able to grow and expand your business. To generate leads, you can use a tool like Outfit 7 to set up automated email campaigns to send out to customers who enter their emails on your website. You can use a tool like HubSpot to set up automated email campaigns to send out to customers who have signed up for your newsletter.
Include an unsubscribe link at the bottom of your emails so that your customers know how to opt-out. Moreover, you should take the time to reply to your customers’ inquiries and comments promptly. This shows that you are a company that cares about its customers and their needs.
Optimizing your emails for SEO will help with lead generation. To do this, you should use analytics to track the keywords and phrases your customers are using to find your content. Moreover, you can use SEO to increase the click-through rate (CTR) of your emails. For example, if you are marketing to millennials, you should look to include more videos in your campaigns. Videos increase the chance of the user being able to click on your content, as users tend to browse through video content faster than they do through an article.
Videos also make your content more engaging. When viewing a video, the user is almost guaranteed to keep watching it because video content can be more interesting than plain text content. Moreover, studies have shown that videos can increase attention spans by as much as 15%. With so much evidence supporting the value of videos in marketing, it’s clear that this medium shouldn’t be overlooked.
Make Phone Calls to Generate Leads
Another method of lead generation is through cold-calling. This technique isn’t glamorous, but it works. You can make phone calls to random people and say you’re calling about home security or electronics repair. You never know what kind of business you might find. Moreover, you can do this professionally with a phone-dialer, or you can do it yourself using auto-dialers like Ringba. Doing this will probably not get you very far, but it’s a technique that has been used for years and still works.
Another option is to use an online form to gather information. To do this, simply create a form on your website that collects the contact details of interested customers. Moreover, you can use a tool like Google Analytics to track the form’s conversions, e.g. the number of leads that were generated by the form.
Use these three strategies to get more customers through email marketing and establish yourself as an expert in your field.