If you are organizing a conference, you must be wondering how to market it to the world. More and more businesses are realizing the power of creating and spreading awareness about an event. The world is a big place and it’s full of opportunities.
You can use email to effectively market your conference. When using email marketing to promote your conference, it’s important to consider what strategies will work best for you and your target audience. There are plenty of tactics you can use, but you need to use proven strategies that will draw in your target audience and keep them engaged. Below we will discuss the best conference email marketing tactics that you can use to increase your odds of gaining more attendees and keeping them engaged throughout the entire process.
Build A Community Of Interest
If you are unfamiliar, a conference is an event where people from all over the world come together to learn and share knowledge. Typically, conferences give you the opportunity to network with leading minds in your industry. When you network with these highly respected individuals, you usually learn something new or find a way to improve your business. This is why people frequently attend conferences. Building a community of interest around your conference can help you form solid connections and gain valuable insights about the future direction of your industry.
To create a community of interest around your conference, you need to do more than just pitch your event online. You should consider building a social media presence around your conference. Once you have done this, you should monitor the content that is being shared regarding your conference. Look for any hashtags used in relation to your event and join the conversation. You can also get in touch with social media experts to help you grow your community and ensure your investment is being used effectively. At the same time, you should create a website for your conference. This will not only help with your marketing, but it can also be a useful tool for those who are looking for more information about your event. Consider using an event website builder to make your life easier. You should also create a blog for your event. If you are running a business that deals with psychology, you might consider creating a blog around a common psychological topic such as fear, happiness, or motivation. Writing about how you implemented a particular strategy or how you overcame a particular fear can help others relate and identify with your content.
Use Email To Announce The Event And Promote Key Speakers
People love receiving notifications about upcoming events. So much so that 70% of adults have signed up for notifications about their favorite brands’ sales and promotions. This is one of the reasons why brands use email marketing to notify customers about new products and events. Your conference might be the perfect place to promote your upcoming event. You can use email to announce the event and to invite people to attend. You should also use email to promote your key speakers. Your key speakers are extremely important to your conference’s success. They will be the face of your event and they will be representing your brand. People will be looking to them to provide content and to share their expertise. Consider using email to highlight their most significant accomplishments and to let everyone know about their unparalleled knowledge.
Create And Deliver A Kickass Presentation
It is essential to ensure that your conference presentation is of such high quality that it will be remembered. If your presentation is poorly delivered or if it is lackluster in any way, then you have wasted a huge opportunity to impress and engage your audience. You can also use your presentation to launch your own product or service. This will undoubtedly raise your event’s credibility and make your attendees feel more confident in your upcoming discussions and collaborations. In addition to a high-quality presentation, there are several other things you can do to make your conference more memorable and eye-catching. Consider using a different font, color, or style for your presentation’s title. You can also add a slide with a picture of your speaker or yourself. This will make your presentation more personable and ensure that your audience connects with you on a personal level.
Offer A Money-Back Guarantee
It is always desirable to provide your customers with a money-back guarantee. According to statistics, 70% of people would be more inclined to purchase a luxury brand product if the brand offers a money-back guarantee. Offering a money-back guarantee means you stand behind your product, and if it doesn’t perform as expected, then you will replace it. This is especially valuable if your product is expensive or scarce in nature. People love to feel secure in a purchase, and when you can provide that sense of security, then you have successfully marketed your product. In marketing, you always want to find a way to differentiate yourself from competitors. One way to do this is to offer a money-back guarantee. Consider running a special deal or offering a full refund for those who aren’t satisfied with the product.
Use Technology Solutions To Your Advantage
The world of marketing is changing, and so are you. Thanks to technology, you can now target and engage your audience in ways never before imaginable. Thanks to tools like HubSpot, you can create highly personalized emails that are as fun and interactive as you want them to be. You don’t have to settle for a generic email any longer. With HubSpot, you can craft a high-quality, customized email that will resonate with your audience and encourages them to engage with you.
Thanks to AI and machine learning, the marketing process has become much easier. Marketers can develop automated email campaigns where every email is tailored to the recipient. This takes the drudgery out of email marketing and frees up time to focus on other tasks. As a result, businesses can operate with fewer employees while generating more revenue. This, in turn, benefits the economy as a whole. If you are interested in leveraging technology to improve your marketing, then you should consider looking into automated email marketing.
Experiment With Different Credibility Hints
Depending on your industry, your audience, and the nature of your conference, you might want to experiment with different credibility hints. What credibilities might work best for you? People with high credibility are more likely to be viewed as experts in their industry. They usually have a lot of experience and they usually know what they are talking about. When a consumer identifies with an expert, they feel that the expert is someone they can trust. This is especially important if you are trying to garner support for a new product or service. If you are using experts to lend credibility to your brand or event, then you might want to consider using a less-credentialed individual to send out your initial announcements. This will help establish your brand and give your audience the perception that you are an expert in your industry. As you continue to market your conference down the line, you can bring in more established names as keynote speakers.
Use Long-Form Text
If you are writing an email to promote your conference, you should consider using long-form text. According to HubSpot, 48% of people have read an email with text that is longer than six sentences. To put this into perspective, 12% of people have read an email with less than three sentences and 2% have read an email with no sentences at all. This means that if you are not using long-form text to your advantage, you are losing out on a huge audience. If you are trying to persuade someone to purchase a product or service, then you should consider using long-form text in your email. It is usually better to write a short email and then follow it up with longer quotes, statistics, or theories. This tactic will make your email more engaging and help draw in your target audience.
Build Trust Through Authentic And Up-Front Communication
When someone decides to attend your conference, they need to feel confident that you are just as committed as they are to making the conference a success. To establish trust, you need to let your audience know that you are an open and honest marketer who is willing to share your learnings and to offer your assistance. If you are struggling with marketing and want to pick the brain of someone who is an expert in the field, then you should consider asking for advice or offering help. Through transparent and authentic communication, you can gain credibility and build trust with your audience. When an audience feels that you are being authentic and trustful, they are more inclined to believe your information and to engage with you. This makes your conference much more successful.